Utilitarian Motivation, Homeostasis, Consumer Behavior – Marketing Quiz 5
The key terms in this Consumer Behavior course include Utilitarian Motivation, Homeostasis, Hedonic Motivation, Maslow’s Hierarchy of Needs, Esteem Needs, Anticipation Appraisal, Self-Improvement Motivation, Consumer Behavior – Marketing Quiz 5
In the sense that utilitarian motivation helps a consumer maintain his or her state, these motivations work much like _____.
Harry spends his weekends visiting automobile stores and going for test drives. He enjoys trying out new cars though he is not looking to buy a car. Harry’s behavior is most likely driven by _____.
Correct. Harry’s behavior is most likely driven by hedonic motivation. Hedonic motivation involves a drive to experience something personally gratifying.
In the context of Maslow’s hierarchy of needs, which of the following needs represents the need to be recognized as a person of worth?
Need for security
Need for belongingness
Susan, a single parent, is very close to her friends and relatives. She tries to visit her parents and grandparents frequently as that makes her feel that she is a vital part of her extended family. In the context of Maslow’s hierarchy of needs, the given scenario reflects Susan’s _____.
need for self-actualization
need for belongingness
Sara is waiting for the result of the blood sugar test she took at a doctor’s clinic. She is very anxious and worried. Sara’s anxiousness is an example of _____.
Which of the following is true of self-improvement motivation?
It aims at maintaining a perceived current state.
It orients consumers toward avoiding negative consequences and maintaining homeostasis.
It is a function of a need driven by homeostasis.
It leads consumers to perform acts that cause emotions that help create hedonic value.