Relationship Management, Customer Marketing Management – Ecommerce
The key terms in this Customer Marketing Management – E commerce course include relationship management, product, Marketing, advertising, Web site, conversion, Information, affiliate, Automated, Brand, click-through, clickstream, domain, promotion, Management, retention, Segmentation, technology-enabled, connectors, Crawlers, web-based
The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.
conversion – correct
trigger
click-through
retention
The information that a Web site can gather about its visitors is called a(n) ____.
occasion segmentation
ad view
clickstream – correct
marketing mix
Technology-enabled relationship management is often called ____.
domain name management
automated relationship management
relationship management
customer relationship management – correct
What is the first condition that must be met to create a product or service brand?
Perceived value
Product differentiation – correct
permission marketing
relevance
A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.
partner
web site
sponsor
affiliate – correct
One group of active Internet users, ____, are intensive users of chat rooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.
surfers
routiners
sportsters
connectors – correct
Customers who return to the site one or more times after making their first purchases are called ____.
crawlers
retained customers – correct
sponsors
shoppers
A(n) ____ occurs when a visitor requests a page from the Web site.
page load
index
page access
visit – correct
The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.
conversion
active
permission – correct
passive
The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.
conversion – correct
trigger
click-through
retention
The information that a Web site can gather about its visitors is called a(n) ____.
occasion segmentation
ad view
clickstream – correct
marketing mix
Technology-enabled relationship management is often called ____.
domain name management
automated relationship management
relationship management
customer relationship management – correct
What is the first condition that must be met to create a product or service brand?
Perceived value
Product differentiation – correct
permission marketing
relevance
A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.
partner
web site
sponsor
affiliate – correct