Relationship Management – Marketing & Ecommerce Exam

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Relationship Management - Marketing & Ecommerce Exam
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Relationship Management, Customer Marketing Management – Ecommerce

The key terms in this Customer Marketing Management – E commerce course include relationship management, product, Marketing, advertising, Web site, conversion, Information, affiliate, Automated, Brand, click-through, clickstream, domain, promotion, Management, retention, Segmentation, technology-enabled, connectors, Crawlers, web-based


The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.

conversion – correct

trigger

click-through

retention


The information that a Web site can gather about its visitors is called a(n) ____.

occasion segmentation

ad view

clickstream – correct

marketing mix


Technology-enabled relationship management is often called ____.

domain name management

automated relationship management

relationship management

customer relationship management – correct


What is the first condition that must be met to create a product or service brand?

Perceived value

Product differentiation – correct

permission marketing

relevance


A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.

partner

web site

sponsor

affiliate – correct


One group of active Internet users, ____, are intensive users of chat rooms, instant messaging services, electronic greeting card sites, and Web-based e-mail.

surfers

routiners

sportsters

connectors – correct


Customers who return to the site one or more times after making their first purchases are called ____.

crawlers

retained customers – correct

sponsors

shoppers


A(n) ____ occurs when a visitor requests a page from the Web site.

page load

index

page access

visit – correct


The marketing strategy that includes the practice of sending e-mail messages to people who have requested information on a particular topic or product is part of ____ marketing.

conversion

active

permission – correct

passive


The ____ rate of an advertising method is the percentage of recipients who respond to an ad or promotion.

conversion – correct

trigger

click-through

retention


The information that a Web site can gather about its visitors is called a(n) ____.

occasion segmentation

ad view

clickstream – correct

marketing mix


Technology-enabled relationship management is often called ____.

domain name management

automated relationship management

relationship management

customer relationship management – correct


What is the first condition that must be met to create a product or service brand?

Perceived value

Product differentiation – correct

permission marketing

relevance


A(n) ____ saves the expense of handling inventory, advertising and promoting the product, and processing the transaction.

partner

web site

sponsor

affiliate – correct


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