Philosophy, Asian, Consumer, Communication, Education Level, Brand – Marketing PR
The key terms in this Marketing & PR course include Philosophy, Asian, Consumer, Communication, Education Level, Brand, Culture, Standardization-Adaption.
What is not a philosophy of East Asian models of communication?
Hinduism
Buddhism
Christianity – correct
Confucianism
Motivations for purchasing a product differs based on the consumer.
True- correct
False
Although a brand community in one country can be weak, brand communities around global brands have numerous interactions.
True
False – correct
What is not a variables of standardization-adaption?
education level of consumer – correct
The education level is involved in who the consumer is, but it’s not a direct factor.
consumer
company organizational culture
business environment
People with similar lifestyles do not make similar purchasing decisions.
True – correct
False
The underlying assumption of how advertising works is that advertising takes people from one stage to another.
True – correct
False
Cultural adaptation decreases ease of use and favorable attitudes toward website.
True
False – correct
The classical model of communication includes the source/ sender, message, channel, and receiver.
True – correct
False
What is not a philosophy of East Asian models of communication?
Hinduism
Buddhism
Christianity – correct
Confucianism
Motivations for purchasing a product differs based on the consumer.
True- correct
False
Although a brand community in one country can be weak, brand communities around global brands have numerous interactions.
True
False – correct
What is not a variables of standardization-adaption?
education level of consumer – correct
The education level is involved in who the consumer is, but it’s not a direct factor.
consumer
company organizational culture
business environment
People with similar lifestyles do not make similar purchasing decisions.
True – correct
False
What is not a philosophy of East Asian models of communication?
Hinduism
Buddhism
Christianity – correct
Confucianism
Motivations for purchasing a product differs based on the consumer.
True- correct
False
Although a brand community in one country can be weak, brand communities around global brands have numerous interactions.
True
False – correct
What is not a variables of standardization-adaption?
education level of consumer – correct
The education level is involved in who the consumer is, but it’s not a direct factor.
consumer
company organizational culture
business environment