Communication & Consumer – Marketing & PR

Philosophy, Asian, Consumer, Communication, Education Level, Brand Marketing PR

The key terms in this Marketing & PR course include Philosophy, Asian, Consumer, Communication, Education Level, Brand, Culture, Standardization-Adaption


What is not a philosophy of  East Asian models of communication?

Hinduism

Buddhism

Christianity – correct

Confucianism


Motivations for purchasing a product differs based on the consumer.

True- correct

False


Although a brand community in one country can be weak, brand communities around global brands have numerous interactions.

True

False – correct


What is not a variables of standardization-adaption?

education level of consumer – correct

The education level is involved in who the consumer is, but it’s not a direct factor.

consumer

company organizational culture

business environment


People with similar lifestyles do not make similar purchasing decisions. 

True  – correct

False


The underlying assumption of how advertising works is that advertising takes people from one stage to another.

True – correct

False


Cultural adaptation decreases ease of use and favorable attitudes toward website.

True

False – correct


The classical model of communication includes the source/ sender, message, channel, and receiver. 

True – correct

False


What is not a philosophy of  East Asian models of communication?

Hinduism

Buddhism

Christianity – correct

Confucianism


Motivations for purchasing a product differs based on the consumer.

True- correct

False


Although a brand community in one country can be weak, brand communities around global brands have numerous interactions.

True

False – correct


What is not a variables of standardization-adaption?

education level of consumer – correct

The education level is involved in who the consumer is, but it’s not a direct factor.

consumer

company organizational culture

business environment


People with similar lifestyles do not make similar purchasing decisions. 

True  – correct

False


What is not a philosophy of  East Asian models of communication?

Hinduism

Buddhism

Christianity – correct

Confucianism


Motivations for purchasing a product differs based on the consumer.

True- correct

False


Although a brand community in one country can be weak, brand communities around global brands have numerous interactions.

True

False – correct


What is not a variables of standardization-adaption?

education level of consumer – correct

The education level is involved in who the consumer is, but it’s not a direct factor.

consumer

company organizational culture

business environment


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