Social Power – Consumer Behavior – Marketing Quiz 8

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In the context of social power, for _____ to work, it is necessary that the desirability of the benefit being offered is high.
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Social Power, Reward Power, Aspirational Group, Consumer Behavior – Marketing Quiz 8

The key terms in this Consumer Behavior course include Social Power, Extended Family, Reward Power, Aspirational Group, Ideal Self, Referent Power, Value-Expressive Influence, Blended Families, Dissociative Group, Consumer Behavior – Marketing Quiz 8


The _____ consists of three or more generations of family members.

nuclear family

extended family

family household

utilitarian household


In the context of social power, for _____ to work, it is necessary that the desirability of the benefit being offered is high.

referent power

reward power

coercive power

expert power


Aspirational group membership often appeals to a consumer’s _____.

actual self

ideal self

possible self

social self


Which of the following reference group influences is related to referent power?

Utilitarian influence

Value-expressive influence

Dissociative group influence

Informational influence


Families that consist of previously married spouses and their children are known as _____.

nuclear families

extended families

matrifocal families

blended families


Richard is a famous tennis player. He dreams of winning all four major worldwide tennis tournaments so that he can be one of the few players who have achieved this record. This group of record holders is an example of a(n) _____.

formal group

informal group

aspirational group

primary group


A group to which a consumer does not want to belong is called a _____.

formal group

peer group

primary group

dissociative group



Jeremy is a ten-year-old boy. His parents drop him to school every day. They now feel that he is old enough to go to school by himself and decide to buy him a bicycle. His parents take him to various bicycle stores to choose a bicycle for him. In the context of household purchase roles, Jeremy is the _____.

laggard

user

influencer

purchaser


The person in the household who recognizes a need and provides information about a potential purchase to others is known as the _____.

purchaser

gatekeeper

innovator

influencer