Social Power, Reward Power, Aspirational Group, Consumer Behavior – Marketing Quiz 8
The key terms in this Consumer Behavior course include Social Power, Extended Family, Reward Power, Aspirational Group, Ideal Self, Referent Power, Value-Expressive Influence, Blended Families, Dissociative Group, Consumer Behavior – Marketing Quiz 8
The _____ consists of three or more generations of family members.
In the context of social power, for _____ to work, it is necessary that the desirability of the benefit being offered is high.
Aspirational group membership often appeals to a consumer’s _____.
Which of the following reference group influences is related to referent power?
Dissociative group influence
Families that consist of previously married spouses and their children are known as _____.
Richard is a famous tennis player. He dreams of winning all four major worldwide tennis tournaments so that he can be one of the few players who have achieved this record. This group of record holders is an example of a(n) _____.
A group to which a consumer does not want to belong is called a _____.
Jeremy is a ten-year-old boy. His parents drop him to school every day. They now feel that he is old enough to go to school by himself and decide to buy him a bicycle. His parents take him to various bicycle stores to choose a bicycle for him. In the context of household purchase roles, Jeremy is the _____.
The person in the household who recognizes a need and provides information about a potential purchase to others is known as the _____.