Need Recognition – Consumer Behavior – Marketing Quiz

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Which of the following statements is true in the context of need recognition?
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Need Recognition, Consumer Decision Making, Consumer Behavior – Marketing Quiz

The key terms in this Consumer Behavior course include Need Recognition, Consumer Decision Making, Safety of a Product, Physical Risk, Social Risk , Quality Perceptions, Consumer Behavior – Marketing Quiz


Which of the following statements is true in the context of need recognition?

Consumers do not satisfy all the needs as soon as they are recognized.

Opportunity recognition involves changing the actual state.

Cognitive thought processes do not change the desired state.

Need recognition invariably triggers all the other activities found in the decision-making process.

Correct. Not all needs are satisfied quickly, nor does the recognition of a need always trigger the other activities found in the decision-making process. If the end goal is not highly valued, consumers may simply put off a decision.


Which of the following statements is true of consumer decision making?

Consumers invariably complete the decision-making process once they start evaluating alternatives.

Consumers do not engage in decision-making processes in pursuit of hedonic value.

Consumer decision-making processes are independent of value perceptions.

Consumer decision-making processes do not always involve a tangible product.


The risk associated with the safety of a product as well as the harm from its consumption is referred to as _____.

time risk

financial risk

performance risk

physical risk


_____ is the risk associated with how other consumers will view a purchase.

Performance risk

Physical risk

Financial risk

Social risk


Which of the following is true of quality perceptions?

Consumers are sensitive to the negative role of price when a purchase is in distant future.

Consumers’ perception that higher prices mean higher quality can alter because of other variables.

Consumers’ perception that higher prices mean higher quality does not alter because of other variables.

Consumers are sensitive to the positive role of price when a purchase is imminent.