International, Culture, Lifestyle, Consumer behavior – Marketing & PR
The key terms in this Marketing & PR course include International, Marketing, Culture, Lifestyle, Consumer Behavior – Marketing & PR.
The basic form used in international advertising is decided not only by the culture of the advertiser but also by the international development stage of the company.
True – correct
False
Lifestyle is described in terms of shared values or tastes as reflected in consumption patterns.
True – correct
False
In what countries can comparative advertising NOT work?
Japan
Portugal – correct
Spain
Austria – correct
Measuring individual respondents on scales based on aggregate data is called an
dimension
metric
ecological fallacy – correct
Culture (ecological) level correlations cannot be used to draw conclusions about individual-level relationships.
True – correct
False
The course number for this online class is:
ADV4000
CUL4000
ADV4411– correct
MMC4304
Emic means what is general in cultures.
True
False– correct
Language is easily translated.
True
False– correct
What is the first level of culture?
Family
Tribe – correct
Country
Humanity
Eating is universal.
True– correct
False
Who developed the dimension IVR (indulgence versus restraint)?
Hofstede
GLOBE
Minkov – correct
Schwartz
Which cultural characteristic is NOT exhibited by the Japanese?
Education beyond the basic ability to get a job – correct
Dependence
Obsession with cleanliness, purity
Long term goals
For cultural dimensions, countries have a position, a score on a scale from 0 to 100.
True – correct
False
Individualism is a cultural dimension that reflects a culture where people are more self and immediate family oriented.
True – correct
False
Using expert testimonials are much more effective for low-context cultures.
True – correct
False
Drama entails a monologue of one person that is typically very sad.
True
False – correct
L’Oréal’s current payoff is:
“Because I’m LIT!”
“I’m fine, period.”
“Because I’m worth it.”
“Because you’re worth it.” – correct
In what countries can comparative advertising NOT work?
Japan
Portugal – correct
Spain
Austria – correct
Consumer behavior can be defined as the study of the processes involved when people select, purchase, use, or dispose of products, services ideas, or experiences to satisfy needs and desires.
True – correct
False
The relationship between what components is considered hierarchy of effects:
affective
Behavioral – correct
cognitive – correct
considerate – correct
Social processes deal with the WHAT of consumer behavior.
True
False – correct
Denmark car buyers are motivated by safety, functionality, and value of a vehicle.
True – correct
False
The basic form used in international advertising is decided not only by the culture of the advertiser but also by the international development stage of the company.
True – correct
False
In what countries can comparative advertising NOT work?
Japan
Portugal – correct
Spain
Austria – correct
Lifestyle is described in terms of shared values or tastes as reflected in consumption patterns.
True – correct
False
Measuring individual respondents on scales based on aggregate data is called an
dimension
metric
survey
ecological fallacy – correct
Culture (ecological) level correlations cannot be used to draw conclusions about individual-level relationships.
True – correct
False
What is the first level of culture?
Family
Tribe – correct
Country
Humanity