Consumer Behavior – Marketing & PR

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International, Culture, Lifestyle, Consumer behavior – Marketing & PR

The key terms in this Marketing & PR course include International, Marketing, Culture, Lifestyle, Consumer Behavior – Marketing & PR.


The basic form used in international advertising is decided not only by the culture of the advertiser but also by the international development stage of the company.

True – correct

False


Lifestyle is described in terms of shared values or tastes as reflected in consumption patterns. 

True – correct

False


In what countries can comparative advertising NOT work?

Japan

Portugal – correct

Spain

Austria – correct


Measuring individual respondents on scales based on aggregate data is called an 

dimension

metric

survey

ecological fallacy – correct


Culture (ecological) level correlations cannot be used to draw conclusions about individual-level relationships.

True  – correct

False


The course number for this online class is:

ADV4000

CUL4000

ADV4411– correct

MMC4304


Emic means what is general in cultures.

True

False– correct


Language is easily translated.

True

False– correct


What is the first level of culture?

Family

Tribe – correct

Country

Humanity


Eating is universal. 

True– correct

False


Who developed the dimension IVR (indulgence versus restraint)?

Hofstede

GLOBE

Minkov – correct

Schwartz


Which cultural characteristic is NOT exhibited by the Japanese?

Education beyond the basic ability to get a job – correct

Dependence

Obsession with cleanliness, purity

Long term goals


For cultural dimensions, countries have a position, a score on a scale from 0 to 100.

True – correct

False


Individualism is a cultural dimension that reflects a culture where people are more self and immediate family oriented. 

True – correct

False


Using expert testimonials are much more effective for low-context cultures.

True – correct

False


Drama entails a monologue of one person that is typically very sad. 

True

False – correct

 L’Oréal’s current payoff is:

“Because I’m LIT!”

“I’m fine, period.”

“Because I’m worth it.”

“Because you’re worth it.” – correct


In what countries can comparative advertising NOT work?

Japan

Portugal – correct

Spain

Austria – correct


Consumer behavior can be defined as the study of the processes involved when people select, purchase, use, or dispose of products, services ideas, or experiences to satisfy needs and desires.  

True – correct

False


The relationship between what components is considered hierarchy of effects:

affective

Behavioral – correct

cognitive – correct

considerate – correct


Social processes deal with the WHAT of consumer behavior. 

True

False – correct


Denmark car buyers are motivated by safety, functionality, and value of a vehicle. 

True – correct

False


The basic form used in international advertising is decided not only by the culture of the advertiser but also by the international development stage of the company.

True – correct

False


In what countries can comparative advertising NOT work?

Japan

Portugal – correct

Spain

Austria – correct


Lifestyle is described in terms of shared values or tastes as reflected in consumption patterns. 

True – correct

False


Measuring individual respondents on scales based on aggregate data is called an 

dimension

metric

survey

ecological fallacy – correct


Culture (ecological) level correlations cannot be used to draw conclusions about individual-level relationships.

True  – correct

False


What is the first level of culture?

Family

Tribe – correct

Country

Humanity


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