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The type of deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____.
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Emotional Involvement, Deep Personal Interest, Consumer Behavior – Marketing Quiz 9

The key terms in this Consumer Behavior course include Deep Personal Interest, Emotional Involvement, Emotional intelligence, Emotional behavior Emotional contagion, Consumer Behavior – Marketing Quiz 9


The type of deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____.

emotional dissonance

emotional consistency

emotional involvement

emotional contagion


Which of the following terms refers to one’s awareness of the emotions experienced in a situation, and an ability to control reactions to these emotions?

Emotional detachment

Emotional intelligence

Emotional expressiveness

Emotional consistency


Which of the following statements is true in the context of emotional behavior?

Salespeople with high emotional intelligence are not considered effective.

Emotional involvement decreases when the consumer receives something extra with products purchased.

Humor creates value-added experiences and can serve more utilitarian functions such as reducing stress.

Highly involved shoppers cannot achieve a flow experience.


Which of the following is true of consumers with high shopping involvement?

They care most about the things that will eventually create highly emotional responses.

They typically find hedonic value in learning more about a particular product or activity.

They have a continuing interest in a particular product and passion for activities in which they are enduringly involved.

They are more likely to process information about deals and are more likely to react to price reductions.


Megan and her friends are in a mall for Christmas shopping. Megan is not in a good mood as she had an argument with her sister in the morning. As they enter a store, they are greeted by an employee dressed as Santa Claus. There is a general feeling of excitement and festivity among her friends and other shoppers in the store. After a while, Megan realizes that she is not upset any more. In fact, she becomes excited about shopping and even finds a lovely scarf for her sister. In the given scenario, Megan’s changing mood is an example of _____.

self-actualization

emotional contagion

emotional labor

mood-congruent recall