Codes of Conduct – Consumer Behavior – Marketing Quiz

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Standards or moral codes of conduct to which a person, group, or organization adheres are known as _____.
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Codes of Conduct, Ethics, Motivation of Misbehavior, Consumer Behavior – Marketing Quiz 6

The key terms in this Marketing – Consumer Behavior course include Codes of Conduct, Ethics, Motivation of Misbehavior, Opportunism, Dysfunctional Fan Behavior, Corporate Social Responsibility , Children’s Online Privacy Protection Act (1998), Punitive Damages, Consumer Behavior – Marketing – Quiz 6


Standards or moral codes of conduct to which a person, group, or organization adheres are known as _____.

rights

responsibilities

ethics

laws

regulations


Many consumers illegally download music and movies from the Internet because they perceive a low risk of getting caught. This is an example of which motivation of misbehavior?

opportunism

pathological association

unfulfilled aspirations

differential association

thrill-seeking


Martin and his friends like to drink a lot at football games. They are often verbally abusive to others and are loud and obnoxious, usually yelling profanities at the referees and players. Once they even got in a fight with other spectators. This type of behavior is referred to as _____.

derelict consumer behavior

product misuse

culture jamming

illegitimate fan behavior

dysfunctional fan behavior


An organization’s activities and status related to its societal obligations is called _____.

corporate code of ethics

corporate identity

corporate culture

corporate social responsibility

corporate social marketing


Which of the following establishes rules governing online marketing practices aimed at children?

Children’s Online Privacy Protection Act (1998)

Child Protection Act (1966)

Children’s Online Marketing Act (2000)

Child Safety Act (2000)

Anticybersquatting Consumer Protection Act (1999)


A consumer was awarded $10 million in a lawsuit because she was paralyzed in an accident in which her vehicle rolled over. It was determined that the automobile company should pay her $2 million for medical care expenses, and the other $8 million was awarded to punish the company for selling a faulty product. Which type of damages does the $8 million represent?

negligent damages

punitive damages

compensatory damages

strict damages

repercussive damages


Standards or moral codes of conduct to which a person, group, or organization adheres are known as _____.

rights

responsibilities

ethics

laws

regulations


Many consumers illegally download music and movies from the Internet because they perceive a low risk of getting caught. This is an example of which motivation of misbehavior?

opportunism

pathological association

unfulfilled aspirations

differential association

thrill-seeking