Episodic Memory – Consumer Behavior – Marketing Quiz 2

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Episodic Memory - Consumer Behavior - Marketing Quiz 2
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Episodic Memory, Workbench Memo, Stimuli, Chunking, Consumer Behavior Marketing Quiz 2

The key terms in this Consumer Behavior course include Episodic Memory, Workbench Memory, Stimuli, Chunking, Consumer Behavior Marketing Quiz 2


Fred and his wife are celebrating their 20th wedding anniversary. Fred still remembers the night he asked his wife to marry him. He remembers details such as the look on her face, the good food, and the music that was playing. In the given scenario, Fred’s memory of the night is an example of _____.

procedural memory

episodic memory

sensory memory

workbench memory


_____ is the process of grouping stimuli by meaning so that multiple stimuli can become one memory unit.

Retrieving

Chunking

Tracing

Encoding


_____ is the storage area in the memory system where information is stored and encoded for placement in long-term memory and eventually retrieved for future use.

Sensory memory

Workbench memory

Procedural memory

Episodic memory

Correct. Workbench memory is the storage area in the memory system where information is stored and encoded for placement in long-term memory and eventually retrieved for future use. See Multiple Store Theory of Acquiring, Storing, and Using KnowledgeMultiple Store Theory of Acquiring, Storing, and Using Knowledge


_____ refers to the extent to which a person continues processing a message even after he or she develops an initial understanding in the comprehension stage.

Assimilation

Elaboration

Rumination

Association


Gottahave is a cereal brand. The company used to feature its mascot, an animated giraffe, in its TV commercials, to attract viewers’ attention. Initially, viewers would watch the commercial. However, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. The consumers’ response to this overexposure is an example of _____.

habituation

lateralization

sensitization

adaptation


Which of the following is true of negatively framed information?

It has a lesser impact on consumers than positively framed information.

It has no impact on the way that a marketing message is perceived by consumers.

It increases consumers’ perceived value of a product.

It makes consumers less willing to take risks.