Branded Variants, Durable, Authenticity, Facelift in a Bottle, Consumer Behavior Marketing Quiz
The key terms in this Consumer Behavior course include Branded Variants, Durable, Authenticity, Facelift in a Bottle, Benefit, Hope, Large Screen, Ease of Viewing, Identical Products with Different Model Numbers, Consumer Behavior – Marketing Quiz
The term _____ is used to describe the practice of offering essentially identical products with different model numbers or names.
branded extensions
branded variants
brand positioning
In a phone with a large screen size, ease of viewing is a(n) _____.
attribute
feature
characteristic
benefit
Correct. Screen size on a phone is a feature. The benefit is ease of viewing.
Automobiles, refrigerators, and air conditioners are examples of _____ goods.
high expectation
durable
superordinate
primary
nondurable
Soft drinks, facial tissue, and nail polish are all examples of _____ goods.
superordinate
secondary
durable
nondurable
primary
Jake collects old watches. He’s particularly interested in those from the 1920s because they have a history behind them. He’s learned that some are fake, however, so he takes a watch to an appraiser to ensure it is genuine before he agrees to purchase it. Jake is concerned with _____ regarding this product.
confirmation
transference
authenticity
stability
locus
Patty saw a product at a spa that claimed it was a “facelift in a bottle.” She asked the salesclerk if the product was really any good because she would like for that to be true. She ended up paying $69.95 for the product and took it home anticipating a positive result from using it. Which emotion was Patty experiencing?
hope
joy
relief
value
satisfaction
The term _____ is used to describe the practice of offering essentially identical products with different model numbers or names.
branded extensions
branded variants
brand equity
brand positioning
In a phone with a large screen size, ease of viewing is a(n) _____.
attribute
feature
characteristic
benefit