Qualitative & Quantitative – Marketing Research

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Qualitative & Quantitative – Marketing Research

The key terms of Marketing Research course include Qualitative & Quantitative.


Marketing research that is conducted to address a specific marketing decision for a specific firm or organization is referred to as _________.

basic
qualitative
quantitative
applied – correct

As discussed in the lecture, after its package redesign, sales of the _______ line plummeted, costing the brand tens of millions of dollars.

Coca-cola
Pepsi
Florida’s Natural
Tropicana – correct

Asking consumers what they think about a possible brand name is an example research related to _______.

pricing
product – correct
distribution (place)
promotion

A marketing manager decides not to engage in research because a decision must be made before the results of the study can be analyzed. Which factor is the determinant of the need for marketing research in this case?

time constraints – correct
cost considerations
availability of the data
nature of the decision

Qualitative & Quantitative – Marketing Research


A fast food chain studies traffic patterns and population density patterns in order to select sites for future restaurants. Which type of research is being performed?

pricing research
promotion research
distribution research – correct
product research

______ refers to using knowledge and evidence to reach objective conclusions about the real world.

integrated analysis
qualitative method
scientific method – correct
production analysis

This is a freebie. Choose True from the answers below. 

True – correct
False

Marketing research that attempts to verify a theory or to learn more about a marketing concept, but is not intended to solve a particular marketing problem is called ___________.

basic – correct
applied
qualitative
quantitative

This is a freebie. Choose True from the answers below. 

True – correct
False

A hair salon company is attempting to determine the effectiveness of mailing free samples of a new type of shampoo to residents in specific zip codes based on unit sales performance. Which type of research is being used?

distribution research
pricing research
product research
promotion research – correct

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