Qualitative & Quantitative – Marketing Research
The key terms of Marketing Research course include Qualitative & Quantitative.
Marketing research that is conducted to address a specific marketing decision for a specific firm or organization is referred to as _________.
| basic | |
| qualitative | |
| quantitative | |
| applied – correct |
As discussed in the lecture, after its package redesign, sales of the _______ line plummeted, costing the brand tens of millions of dollars.
| Coca-cola | |
| Pepsi | |
| Florida’s Natural | |
| Tropicana – correct |
Asking consumers what they think about a possible brand name is an example research related to _______.
| pricing | |
| product – correct | |
| distribution (place) | |
| promotion |
A marketing manager decides not to engage in research because a decision must be made before the results of the study can be analyzed. Which factor is the determinant of the need for marketing research in this case?
Qualitative & Quantitative – Marketing Research
A fast food chain studies traffic patterns and population density patterns in order to select sites for future restaurants. Which type of research is being performed?
| pricing research | |||
| promotion research | |||
| distribution research – correct | |||
| product research | |||
______ refers to using knowledge and evidence to reach objective conclusions about the real world.
| integrated analysis | |||
| qualitative method | |||
| scientific method – correct | |||
| production analysis | |||
This is a freebie. Choose True from the answers below.
| True – correct | |||||
| False | |||||
Marketing research that attempts to verify a theory or to learn more about a marketing concept, but is not intended to solve a particular marketing problem is called ___________.
| basic – correct | |||
| applied | |||
| qualitative | |||
| quantitative | |||
This is a freebie. Choose True from the answers below.
| True – correct | |||||
| False | |||||
A hair salon company is attempting to determine the effectiveness of mailing free samples of a new type of shampoo to residents in specific zip codes based on unit sales performance. Which type of research is being used?
| distribution research | |
| pricing research | |
| product research | |
| promotion research – correct | |