Financial Risk, Compensatory Rules, Determinant Criteria, Consumer Behavior – Marketing Quiz
The key terms in this Consumer Behavior course include Financial Risk, Benefit, Compensatory Rules, Determinant Criteria, Underlying Attributes, Experience Qualities, Consumer Behavior – Marketing Quiz 7
The risk associated with the cost of a product is known as _____.
financial risk
social risk
Sean is planning to move to an apartment closer to the city center. He feels that staying closer to the city center will reduce his daily commute. This is an example of a(n) _____.
feature
concept
attribute
benefit
_____ allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.
Lexicographic rules
Disjunctive rules
Conjunctive rules
Compensatory rules
Which of the following is true of determinant criteria?
They are easier to establish when several attributes are important.
They cannot be established by statistical methods.
They depend on the situation in which a product is consumed.
They do not change with circumstances.
Correct. Which criteria are determinant can depend largely on the situation in which a product is consumed. Marketers therefore position products on the determinant criteria that apply to a specific situation. See Evaluation of Alternatives: Criteria Evaluation of Alternatives: Criteria
The underlying attributes of a product are referred to as _____.
search qualities
features
signals
experience qualities
The risk associated with the cost of a product is known as _____.
performance risk
financial risk
physical risk
social risk
Sean is planning to move to an apartment closer to the city center. He feels that staying closer to the city center will reduce his daily commute. This is an example of a(n) _____.
feature
concept
attribute
benefit
Which of the following is true of determinant criteria?
They are easier to establish when several attributes are important.
They cannot be established by statistical methods.
They depend on the situation in which a product is consumed.
They do not change with circumstances.
Correct. Which criteria are determinant can depend largely on the situation in which a product is consumed. Marketers therefore position products on the determinant criteria that apply to a specific situation. See Evaluation of Alternatives: Criteria Evaluation of Alternatives: Criteria