Native Culture, Boomerang Kids, Informal Group, Consumer Behavior – Marketing Quiz
The key terms in this Consumer Behavior course include Boomerang Kids, Native Culture, Enculturation, Informal Group, Codes of Conduct, Ethnic Group, Consumer Ethnocentrism, Tradition, Uncertainty-Avoidance Trait, Consumer Behavior – Marketing Quiz
Young adults, aged 18 to 34, who graduate from college and move back home with their parents are referred to as _____.
the sandwich generation
the early majority
early adopters
boomerang kids
Which of the following processes represents the way a person learns his or her native culture?
Acculturation
Enculturation
Acclimatization
Adaptation
A(n) _____ is a group that has no membership or application requirements, and codes of conduct may be nonexistent.
informal group
formal group
dissociative group
_____ is a belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products.
Consumer affect
Consumer ethnocentrism
Consumer hedonism
Consumer xenophilia
_____ refers to the customs and accepted ways of structuring society.
Tradition
Sanction
Ethnocentrism
Adaptation
Which of the following statements is true about the uncertainty-avoidance trait?
Consumers with high uncertainty avoidance will be faster in adopting product innovations.
Consumers with low uncertainty avoidance are more likely to have a higher degree of implicit trust.
Consumers with low uncertainty avoidance demand greater amounts of product information and explanation.
Consumers with high uncertainty avoidance are slower in buying products that are perceived to be scarce.
Young adults, aged 18 to 34, who graduate from college and move back home with their parents are referred to as _____
the sandwich generation
the early majority
early adopters
boomerang kids
Which of the following processes represents the way a person learns his or her native culture?
Acculturation
Enculturation
Acclimatization
Adaptation
Which of the following statements is true about the uncertainty-avoidance trait?
Consumers with high uncertainty avoidance will be faster in adopting product innovations.
Consumers with low uncertainty avoidance are more likely to have a higher degree of implicit trust.
Consumers with low uncertainty avoidance demand greater amounts of product information and explanation.
Consumers with high uncertainty avoidance are slower in buying products that are perceived to be scarce.