Temporal Factor – Consumer Behavior – Marketing Final Quiz

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Temporal Factor, Habitual Decision Making, Consumer Behavior – Marketing Final Quiz

The key terms in this Consumer Behavior course include Temporal Factor, Circadian Cycle, Habitual Decision Making, Performance Risk, Limited Decision Making, Consumer Behavior – Marketing Final Quiz


The term _____ refers to situational characteristics related to time.

antecedent condition

temporal factor

state orientation

atmospherics

Correct. The term temporal factor refers to situational characteristics related to time. See Time and Consumer Behavior Time and Consumer Behavior


The term _____ refers to the rhythm (level of energy) of the human body that varies with the time of day.

circadian cycle

infradian rhythm

lunar rhythm

arrhythmic cycle


In habitual decision making, _____.

consumers generally pick any brand that is available

consumers arrive at a decision based on compromise and intuition

consumers believe that the consumption of a specific a product of a specific brand will deliver value

consumers tend to search multiple external sources of information to reach a satisfactory decision


The risk associated with the likelihood of a product functioning as expected is referred to as _____.

physical risk

financial risk

social risk

performance risk


Which of the following is true of limited decision making?

It occurs when product involvement is high.

It is often based on prior beliefs about products and their attributes.

It occurs infrequently.

It often involves extensive comparison between various brands.


The term _____ refers to situational characteristics related to time.

antecedent condition

temporal factor

state orientation

atmospherics

Correct. The term temporal factor refers to situational characteristics related to time. Time and Consumer Behavior Time and Consumer Behavior


The term _____ refers to the rhythm (level of energy) of the human body that varies with the time of day.

circadian cycle

infradian rhythm

lunar rhythm

arrhythmic cycle


In habitual decision making, _____.

consumers generally pick any brand that is available

consumers arrive at a decision based on compromise and intuition

consumers believe that the consumption of a specific a product of a specific brand will deliver value

consumers tend to search multiple external sources of information to reach a satisfactory decision