Temporal Factor, Habitual Decision Making, Consumer Behavior – Marketing Final Quiz
The key terms in this Consumer Behavior course include Temporal Factor, Circadian Cycle, Habitual Decision Making, Performance Risk, Limited Decision Making, Consumer Behavior – Marketing Final Quiz
The term _____ refers to situational characteristics related to time.
antecedent condition
temporal factor
atmospherics
Correct. The term temporal factor refers to situational characteristics related to time. See Time and Consumer Behavior Time and Consumer Behavior
The term _____ refers to the rhythm (level of energy) of the human body that varies with the time of day.
circadian cycle
infradian rhythm
lunar rhythm
arrhythmic cycle
In habitual decision making, _____.
consumers generally pick any brand that is available
consumers arrive at a decision based on compromise and intuition
consumers believe that the consumption of a specific a product of a specific brand will deliver value
consumers tend to search multiple external sources of information to reach a satisfactory decision
The risk associated with the likelihood of a product functioning as expected is referred to as _____.
social risk
performance risk
Which of the following is true of limited decision making?
It occurs when product involvement is high.
It is often based on prior beliefs about products and their attributes.
It occurs infrequently.
It often involves extensive comparison between various brands.
The term _____ refers to situational characteristics related to time.
antecedent condition
temporal factor
state orientation
atmospherics
Correct. The term temporal factor refers to situational characteristics related to time. Time and Consumer Behavior Time and Consumer Behavior
The term _____ refers to the rhythm (level of energy) of the human body that varies with the time of day.
circadian cycle
infradian rhythm
lunar rhythm
arrhythmic cycle
In habitual decision making, _____.
consumers generally pick any brand that is available
consumers arrive at a decision based on compromise and intuition
consumers believe that the consumption of a specific a product of a specific brand will deliver value
consumers tend to search multiple external sources of information to reach a satisfactory decision