PRIZM, Conspicuous Consumption – Consumer Behavior – Marketing Final Quiz
The key terms in this Consumer Behavior course include Conspicuous Consumption, PRIZM, Geodemographic Technique, Self-Concept, Humorous Ads, Consumer Behavior – Marketing Final Quiz
Deanne is married to a very wealthy attorney, and she wants everyone to know of her wealth and status. She drives an expensive car and wears designer clothing and diamond jewelry. In the given scenario, which of the following traits does Deanne exhibit?
Value consciousness
Downshifting
Innovativeness
Conspicuous consumption
PRIZM is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other’s behaviors and lifestyles. This is an example of the _____.
idiographic perspective
single-trait approach
five-factor model
geodemographic technique
_____ refers to the totality of thoughts and feelings that an individual has about himself or herself.
Brand personality
Self-esteem
Self-concept
Body esteem
Correct. The term self-concept refers to the totality of thoughts and feelings that an individual has about himself or herself. See 6-4: The Role of Self-Concept in Consumer BehaviorThe Role of Self-Concept in Consumer Behavior
Identify a true statement in the context of message appeals.
Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.
Highly explicit content tends to direct consumers’ attention toward the product and increases product recall.
Sexually appealing ads are usually not persuasive because consumers consider them to be exploitative.
Humorous ads appear to be most effective when a consumer’s attitudes are initially positive rather than negative.
The term _____ refers to observable, statistical aspects of populations, including such factors as age, gender, or income.
traits
psychographics
semiotics
Deanne is married to a very wealthy attorney, and she wants everyone to know of her wealth and status. She drives an expensive car and wears designer clothing and diamond jewelry. In the given scenario, which of the following traits does Deanne exhibit?
Value consciousness
Downshifting
Innovativeness
Conspicuous consumption