Product Contamination, Consumers, Materialism, Consumer Behavior – Marketing Quiz 10
The key terms in this Consumer Behavior course include Product Contamination, Consumers, Materialism, Five-Factor Model Approach, The Superego, Demographics, Consumer Behavior – Marketing Quiz 10
Maria notices a price reduction on a makeup kit she has wanted for a long time. She buys it, but when she gets home and begins to take it out of the box, she notices that the kit has already been opened. This makes her feel that it might have been used by somebody else earlier, and she feels uneasy. The given scenario exemplifies _____.
product contamination
product differentiation
Consumers in bad moods tend to:
outspend their good-mood counterparts.
make decisions faster.
be unaffected by environmental factors.
react better to service providers who are in bad moods.
Correct. Consumers who enter a situation in a bad mood react better to service providers who are also in a bad mood than they do to service providers in a good mood. Consumers seem to be most receptive to an employee with a matching mood rather than to an employee who always has a positive mood.
Which of the following is a dimension of materialism?
Envy
Bargaining proneness
Value consciousness
Frugality
Which of the following traits is a component of the five-factor model approach?
Disagreeableness
Frugality
Impulsivity
Conscientiousness
Carl refrains from drinking alcohol when he is in public because he feels that drinking alcohol is not socially acceptable. He prefers to drink at home with close friends and family. According to the psychoanalytic approach, which of the following is responsible for Carl’s behavior?
The superego
The ideal self
The possible self
The ego
The term _____ refers to observable, statistical aspects of populations, including such factors as age, gender, or income.
demographics
traits
psychographics
semiotics
Maria notices a price reduction on a makeup kit she has wanted for a long time. She buys it, but when she gets home and begins to take it out of the box, she notices that the kit has already been opened. This makes her feel that it might have been used by somebody else earlier, and she feels uneasy. The given scenario exemplifies _____.
product contamination
emotional contagion
product differentiation
cognitive dissonance