Shopping Involvement – Consumer Behavior – Marketing

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Which of the following is true of consumers with high shopping involvement?
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High Shopping Involvement, Emotional Contagion, Consumer Behavior – Marketing Quiz

The key terms in this Consumer Behavior course include High Shopping Involvement, Consumers, Emotional Contagion, Experiential Shopping, Personality Trait, Impulsivity, Consumer Behavior – Marketing Quiz


Which of the following is true of consumers with high shopping involvement?

They care most about the things that will eventually create highly emotional responses.

They typically find hedonic value in learning more about a particular product or activity.

They have a continuing interest in a particular product and passion for activities in which they are enduringly involved.

They are more likely to process information about deals and are more likely to react to price reductions.


Megan and her friends are in a mall for Christmas shopping. Megan is not in a good mood as she had an argument with her sister in the morning. As they enter a store, they are greeted by an employee dressed as Santa Claus. There is a general feeling of excitement and festivity among her friends and other shoppers in the store. After a while, Megan realizes that she is not upset any more. In fact, she becomes excited about shopping and even finds a lovely scarf for her sister. In the given scenario, Megan’s changing mood is an example of _____.

self-actualization

emotional contagion

emotional labor

mood-congruent recall


The person in the household who recognizes a need and provides information about a potential purchase to others is known as the _____.

purchaser

gatekeeper

innovator

influencer


Which of the following types of shopping is characterized by recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling?

Impulsive shopping

Acquisitional shopping

Experiential shopping

Epistemic shopping

Correct. Experiential shopping is characterized by recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling.


_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Affective quality

Impulsivity

Neuroticism

Seasonality