Process of Remembering – Consumer Behavior – Marketing

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The process of remembering something by repeatedly thinking of it is known as _____.
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Process of Remembering, Rehearsal, Schema, Consumer Behavior Marketing Quiz

The key terms in this Consumer Behavior course include Process of Remembering, Rehearsal, Schema, Prototype, Product enthusiast, Shopping involvement Consumer Behavior – Marketing Quiz


The process of remembering something by repeatedly thinking of it is known as _____.

rehearsal

chunking

retrieval

coding


A _____ is a schema that is the best representative of some category but that is not represented by an existing entity.

stereotype

prototype

specimen

sample


Advertisements for hygiene products such as toothpaste and mouthwash tend to feature doctors as spokespersons endorsing the products. Consumers perceive these doctors to possess a substantial knowledge on health and hygiene. Which of the following characteristics of the message source is represented by this example?

Congruity

Visibility

Perception

Expertise


_____ is a phenomenon in which the meaning of something is influenced by the information environment.

Distorting

Positioning

Signaling

Framing


The psychological process through which knowledge is recorded and stored is known as _____.

perception

attention

memory

priming


Henry considers himself a cheese connoisseur and subscribes to the Wine & Cheese magazine. He spends many of his weekends visiting the farmers’ market to try out different kinds of cheeses. In the context of the given scenario, Henry _____.

is a shopping enthusiast

has a high degree of emotional involvement

has a high degree of situational involvement

is a product enthusiast


Anne is meticulous when it comes to planning her weekly grocery store visits. Before buying anything, she makes sure that she is well-informed about the best deals. Anne exhibits high level of _____.

enduring involvement

shopping involvement

situational involvement

product involvement

Correct. Anne exhibits high level of shopping involvement. Shopping involvement represents the personal relevance of shopping activities. From a utilitarian value perspective, highly involved shoppers are more likely to process information about deals and are more likely to react to price reductions and limited offers that create better deals. See General Hierarchy of Motivation General Hierarchy of Motivation