Appraisal – Consumer Behavior – Marketing Quiz

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Anticipation Appraisal, Uncertainty-Avoidance Trait, Consumer Behavior Marketing Quiz

The key terms in this Consumer Behavior course include Anticipation Appraisal, Equity Appraisal, Divergence, Microcultures, Uncertainty-Avoidance Trait, Consumer Behavior – Marketing Quiz


Sara is waiting for the result of the blood sugar test she took at a doctor’s clinic. She is very anxious and worried. Sara’s anxiousness is an example of _____.

equity appraisal

anticipation appraisal

agency appraisal

outcomes appraisal


Which of the following is true of self-improvement motivation?

It aims at maintaining a perceived current state.

It orients consumers toward avoiding negative consequences and maintaining homeostasis.

It is a function of a need driven by homeostasis.

It leads consumers to perform acts that cause emotions that help create hedonic value.


Which of the following statements is true about the uncertainty-avoidance trait?

Consumers with high uncertainty avoidance will be faster in adopting product innovations.

Consumers with low uncertainty avoidance are more likely to have a higher degree of implicit trust.

Consumers with low uncertainty avoidance demand greater amounts of product information and explanation.

Consumers with high uncertainty avoidance are slower in buying products that are perceived to be scarce.


Greg, a high school student, is a part of a fraternity whose members have taken to smoking and drinking. Greg decided to join the group to distinguish himself from the rest of the people of his age. Which of the following phenomena best describes Greg’s decision to join a fraternity to define himself?

Assimilation

Resurgence

Divergence

Enculturation


Which of the following statements is true of microcultures?

Even a small group is substantially significant in terms of the potential influence on consumer behavior.

One person can belong to only one microculture at a time and cannot enjoy the benefits of other cultures.

The differences between societal expectations of men and women vary less in Eastern cultures.

Microcultures are arbitrary in nature and hence, do not bring any role expectations for their members.

Correct. The term microculture is used to portray the idea that a group is smaller but in no way less significant in terms of the potential influence on consumer behavior.