Cognitive Dissonance – Consumer Behavior – Marketing Quiz

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Jenny bought a new car and she immediately doubted that she made the right decision. She is not sure she bought the right car and paid the best price. She continued to have doubts for several months after her purchase. Jenny is likely experiencing _____.   Cognitive Dissonance
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Cognitive Dissonance, Service Quality, Consumer Behavior – Marketing Final Quiz

The key terms in this Consumer Behavior course include Cognitive Dissonance, Service Quality, Equitable Expectations, Disposal Alternative Available, Negative Word-of-Mouth, Consumer Behavior – Marketing Final Quiz


Jenny bought a new car and she immediately doubted that she made the right decision. She is not sure she bought the right car and paid the best price. She continued to have doubts for several months after her purchase. Jenny is likely experiencing _____.

dissatisfaction

cognitive dissonance

purchase unease

postconsumption disconfirmation

purchase regret


_____ can be thought of as the overall goodness or badness of a service provided.

Service variability

Disconfirmation

Service quality

Servicscapes

Confirmation


Denise thinks she should get a bigger bonus than her co-workers because she sold more of the company’s products than the others. Which type of expectation does this represent?

equitable expectations

realistic expectations

normative expectations

predictive expectations

ideal expectations


Which of the following is a disposal alternative available to consumers?

recycling

reselling

all of these choices

donating

trashing


Joe was not satisfied with his meal or the service at a restaurant, so he told the manager about it. Which type of postconsumption behavior did Joe perform?

Attributing

complaining

disconfirming

antiloyalty

switching


Elaine had a problem with the computer printer she purchased, and when she called the toll-free service support number, she was told that she had to pay to speak to a service representative. She was so mad that she told all of her friends and family about the problem with the printer and the poor service she received and advised them never to buy that brand. Elaine is exhibiting which postconsumption behavior?

dissatisfaction

negative public publicity

disconfirming

negative word-of-mouth

switching


Jenny bought a new car and she immediately doubted that she made the right decision. She is not sure she bought the right car and paid the best price. She continued to have doubts for several months after her purchase. Jenny is likely experiencing _____.

dissatisfaction

cognitive dissonance

purchase unease

postconsumption disconfirmation

purchase regret


_____ can be thought of as the overall goodness or badness of a service provided.

Service variability

Disconfirmation

Service quality

Servicscapes

Confirmation