Message Appeals – Consumer Behavior – Marketing Quiz

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Identify a true statement in the context of message appeals.
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Message Appeals, Humorous Ads, Demographics, Consumer Behavior – Marketing Quiz

The key terms in this Consumer Behavior course include Message Appeals, Humorous Ads, Demographics, Statistical Aspects of Populations, Largest Conglomerates in the World, Ascribed Status, Generation Z, Generational Microculture, Generation X, Baby Boomers, Consumer Behavior – Marketing Quiz


Identify a true statement in the context of message appeals.

Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.

Highly explicit content tends to direct consumers’ attention toward the product and increases product recall.

Sexually appealing ads are usually not persuasive because consumers consider them to be exploitative.

Humorous ads appear to be most effective when a consumer’s attitudes are initially positive rather than negative.


The term _____ refers to observable, statistical aspects of populations, including such factors as age, gender, or income.

demographics

traits

psychographics

semiotics


Everyone thinks that Rachel is a lucky girl as she was born into a very rich family. She is the heir to one of the largest conglomerates in the world. The social class to which Rachel belongs is her _____.

ascribed status

achieved status

desired status

ideal status


Young consumers who were born between 1995 and 2010 belong to the _____ group.

Baby Boomers

Millennials

Generation Z

Generation X


Richard was born in 1976. His parents got divorced when he was five years old. Since then, he has been a cynic, but now he is a strong believer of traditional family values. In the context of generational microculture, Richard, most likely, is a _____consumer.

greatest generation

Baby Boomer

Generation X

Millennial


Americans born between 1946 and 1964, during a time in the United States that was marked by optimism and relative economic security, belong to the category of the _____.

silent generation

Baby Boomers

greatest generation

Millennials


Identify a true statement in the context of message appeals.

Fear appeals appear to be effective when advertisers show how difficult it is to implement the desired response.

Highly explicit content tends to direct consumers’ attention toward the product and increases product recall.

Sexually appealing ads are usually not persuasive because consumers consider them to be exploitative.

Humorous ads appear to be most effective when a consumer’s attitudes are initially positive rather than negative.