Consumer Attitudes - Customer Behavior - Marketing Quiz

The key terms in this Consumer Behavior course include Attitudes, ABC Approach to Attitudes, Cognition, Persuasion, Elaboration Likelihood Model, Peripheral Route, Source Credibility, Functional Theory of Attitudes, Ego-Defensive Function of Attitudes, Consumer Behavior – Marketing – Quiz 4

_____ are relatively enduring overall evaluations of objects, products, services, issues, or people.

Attitudes

Prejudices

Beliefs

Notions

According to the ABC approach to attitudes, the three components of attitudes are _____.

ability, behavior, and consciousness

affect, behavior, and cognitions

analysis, balance, and capabilities

ability, belief, and cognitions

Which of the following terms refers to specific attempts to change attitudes?

Positioning

Monitoring

Persuasion

Attitude tracking

In the context of the elaboration likelihood model, which of the following is true of the peripheral route?

A consumer is likely to expend considerable effort in comprehending a message.

A consumer is unlikely to pay attention to the expertise of the spokesperson of a message.

A consumer is unlikely to develop cognitive responses to a message.

A consumer is likely to be fully equipped to process information in a message.

Which of the following statements is true in the context of source credibility?

Trustworthy sources cannot be persuasive even if they are experts.

Expert sources cannot be persuasive even if they are perceived as being untrustworthy.

The credibility of a spokesperson has a stronger influence than the credibility of a company.

The credibility of a company has a stronger influence than the credibility of a spokesperson.

According to the functional theory of attitudes, the _____ enables a consumer to protect himself or herself from information that may be threatening.

ego-defensive function of attitudes

value-expressive function of attitudes

cognitive function of attitudes