Ethnocentric Approach – International Marketing Mgt. – IBUS

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As a company enters a new foreign market, if it decides the best approach to developing policies for that market is an ethnocentric approach, it would likely:
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Foreign Market, Policies, Ethnocentric Approach, International Marketing Mgt. – IBUS Exam

The key terms in this International Marketing course include Foreign Market, Policies, Ethnocentric Approach, Flat Organizational Structure, Power Distance Index, Low-Context Culture, Uncertainty Avoidance, Dual-Use Goods, International Marketing Mgt. – IBUS Exam.


As a company enters a new foreign market, if it decides the best approach to developing policies for that market is an ethnocentric approach, it would likely:

use a modified approach across all international markets for its policies.

bring policies from the foreign market to its home market

use managers from its home country to develop the policies.

use managers from its home country and the foreign market to develop the policies.


To understand whether a flat organizational structure would be accepted in a country, a firm may find it helpful to primarily research the country’s:

uncertainty avoidance index.

individualism index.

masculinity index.

power distance index.


When one is conducting a meeting in a low-context culture, best practice is to:

remain extremely polite.

always use a translator.

use a clear, direct communication style.

allow time to develop relationships.


In dealing with language problems abroad, U.S.-based marketers may find that :

it is best to rely on a local partners or resources to help them communicate.

they have no language problems as long as they are marketing only industrial products.

it is best to rely on a U.S. advertising agency to get their message across to foreign consumers.

as long as the consumers in the foreign market speak the same language, there won’t be any problems.


A marketer alters a firm’s marketing promotion strategy to overcome high levels of resistance to a new product. A cultural aspect that contributes to trying new products and taking risks is:

religion.

long-term orientation.

aesthetics.

uncertainty avoidance.


An example of dual-use goods would be :

measuring tools in feet and meters.

weapons.

motors with 110 and 220 volt capabilities.

sophisticated encryption software.


As a company enters a new foreign market, if it decides the best approach to developing policies for that market is an ethnocentric approach, it would likely:

use a modified approach across all international markets for its policies.

bring policies from the foreign market to its home market

use managers from its home country to develop the policies.

use managers from its home country and the foreign market to develop the policies.


To understand whether a flat organizational structure would be accepted in a country, a firm may find it helpful to primarily research the country’s:

uncertainty avoidance index.

individualism index.

masculinity index.

power distance index.