Time-Series Approach - International Marketing Mgt. - IBUS

The key terms in this International Marketing course include Time-Series Approach, Market Segmentation Approach, Psychographic Demographics, Global Marketing Campaign, International Marketing Mgt. – IBUS Exam

The time-series approach involves

comparing data based on relationships to other data.

assessing the market growth of several markets over the period of one year.

estimating demand based on one country’s historical market growth to another.

taking research samples at different times over a period of years to compare results.

The market segmentation approach known as psychographic demographics is determined from

behaviors and values.

brand loyalty or adoption habits.

educational levels.

cultural psychology measures.

In a global marketing campaign, when is a standardized promotional message feasible?

When the promotional message mostly involves graphics.

When the industry itself is global.

If the product is a consumer product with various types of buyers.

If the product is primarily used the same way in each country.

What is the primary barrier to using a standardized promotion message in a global marketing campaign?

A standardized promotion message is extremely difficult to create making it the most expensive option.

Although consumer needs may be similar between countries, the way in which those needs are met does vary.

Language differences between countries mean a standardized message cannot be used.

Government regulations nearly always prevent the use of a standardized promotion message.

The use of private branding is __________ because of __________.

decreasing, poor public acceptance

increasing, better quality

decreasing, increased competition