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When a firm is researching its sales potential in a foreign market, why might the firm want some qualitative data as opposed to quantitative data?
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Qualitative Data, U.S. Government, Foreign Market,International Marketing Mgt. – IBUS Exam

The key terms in this International Marketing course include Foreign Market, Qualitative Data, Quantitative Data, U.S. Government, Export.gov, Instrument Error, Reverse Trade Missions, Social Desirability Bias, Brand Recognition, Market Share, First-Mover Advantage, U.S. Company, International Marketing Mgt. – IBUS Exam


When a firm is researching its sales potential in a foreign market, why might the firm want some qualitative data as opposed to quantitative data?

To better understand buyer preferences and behavior

To rank sales opportunities between countries

To make accurate comparisons to data from its home market

To make accurate comparisons to data from other foreign markets


Which of the following sites contains useful insights as developed by the U.S. government on key U.S. export opportunities?

Nationmaster

Euromonitor

Export.gov

Globaledge


When a firm is conducting research in foreign markets, the role of language would most likely impact the chance for

nonresponse error.

instrument error.

frame error.

selection error.


Special events held for international visitors at trade shows, such as meetings and seminars, are referred to as

compatible trade activities.

parallel trade activities.

indirect trade missions.

reverse trade missions.


Social desirability bias occurs when the respondent tells the interviewer

answers that make the interviewer’s society look good.

answers that make the respondent look good.

answers that make the interviewer look good.

answers that makes the respondent’s society look good.


When a company is the primary supplier of a new product to gain market share and brand recognition, it is said to have

proactive advantage.

brand equity advantage.

first-mover advantage.

premiere advantage.


A U.S. company has received an inquiry from a potential buyer in Cuba. To determine whether the U.S. company can sell its products to Cuba, which agency would the company consult?

Office of Foreign Assets Controls

U.S. Customs and Border Protection

Bureau of Industry and Security

Directorate of Defense Trade Controls


When a firm is researching its sales potential in a foreign market, why might the firm want some qualitative data as opposed to quantitative data?

To better understand buyer preferences and behavior

To rank sales opportunities between countries

To make accurate comparisons to data from its home market

To make accurate comparisons to data from other foreign markets


Which of the following sites contains useful insights as developed by the U.S. government on key U.S. export opportunities?

Nationmaster

Euromonitor

Export.gov

Globaledge