Brand Recognition - International Marketing Mgt. -IBUS Exam

The key terms in this International Marketing course include Brand Recognition, Primary Supplier, First-Mover Advantage, Market Screening, Joint Ventures, Strategic Alliances, International Marketing Mgt. – IBUS Exam

When a company is the primary supplier of a new product to gain market share and brand recognition, it is said to have

proactive advantage.

brand equity advantage.

first-mover advantage.

premiere advantage.

The very first step in market screening for international expansion is

determine the value of indicators.

converting data to manipulate criteria.

ranking foreign markets by population.

identifying indicators of selection criteria.

A major difference between joint ventures and strategic alliances is

joint ventures include marketing agreements not utilized by strategic alliances.

joint ventures involve equity commitment by the parent companies.

alliances are prohibited by most governments.

joint ventures are prohibited by most countries.

In general, which of the following international branding strategies results in the maximum marketing efficiency?

Multiple brands (in one market)

Worldwide brand

Local brands

Single brand (in one market)

What are key benefits to using a step-wise approach to manage NPD?

It offers a formal process to control the number of products in development and nicely balances technological, financial, and marketing issues.

It is the least expensive approach to NPD.

For global firms, it offers the best balance in using teams in the home and foreign markets.

It offers a formal process to control the number of products in development yet also offers the fastest product-to-market approach to NPD.