Individualistic Societies – Consumer Behavior Marketing Quiz

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Individualistic Societies – Consumer Behavior Marketing Quiz

The key terms in this Consumer Behavior course include Individualistic Societies.


Wei lives in Beijing where most consumers value thriftiness and perseverance and relationships are gradually established with the intention of making them last for a lifetime. This is an example of a culture high in _____.

power distance

masculinity

long-term orientation

femininity


Unlike highly collectivistic societies, highly individualistic societies:

tend to live in extended families.

are extremely loyal to the groups to which they belong.

place high value on self-reliance.

are uncomfortable with things that are ambiguous or unknown.


Individualistic Societies – Consumer Behavior Marketing Quiz


The process of learning by imitating others’ behavior is known as _____.

modeling

reinforcing

diffusing

shaping


Which of the following is a BRIC country?

Ireland

Canada

Belgium

Russia


Miles was born into a traditional, middle-class family. Miles worked hard as a student and graduated from Harvard Law School. Today, he is considered one among the elite of Manhattan. In the given scenario, Miles worked his way into the social class called _____.

achieved status

desired status

aspired status

ascribed status


A group of students from different parts of the country started elementary school together. They graduated high school at a time when higher education costs made it very difficult for parents to finance college education. Most of them took loans to complete college. This experience made them financially responsible, and they started saving up early in life. This collective group of individuals can best be described as belonging to the same _____.

legion

cohort

order

unit


Wei lives in Beijing where most consumers value thriftiness and perseverance and relationships are gradually established with the intention of making them last for a lifetime. This is an example of a culture high in _____.

power distance

masculinity

long-term orientation

femininity


Unlike highly collectivistic societies, highly individualistic societies:

tend to live in extended families.

are extremely loyal to the groups to which they belong.

place high value on self-reliance.

are uncomfortable with things that are ambiguous or unknown.


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