Degree of Connectedness – Consumer Behavior – Marketing

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Which of the following represents the degree of connectedness between a consumer and a retailer?
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Moral Beliefs, Degree of Connectedness, Consumer Behavior – Marketing Quiz 4

The key terms in this Marketing – Consumer Behavior course include Degree of Connectedness, Relationship Quality, Moral Beliefs, Moral Equity, Compensatory Damages, Rocco’s Seafood Restaurant, Degree of Connectedness, Consumer Behavior – Marketing Quiz 4


Which of the following represents the degree of connectedness between a consumer and a retailer?

relationship loyalty

relationship inertia

relationship quality

relationship empathy

relationship longevity


Beliefs about the perceived ethicality or morality of behaviors are known as _____.

relativism

ethical beliefs

equity beliefs

contractualism

moral beliefs


Which of the following represents beliefs regarding an act’s fairness or justness?

moral comparison

moral equity

contractualism

teleology

relativism


What is the difference between consumer misbehavior and consumer problem behavior?

Consumer misbehavior describes behaviors that are seemingly outside of a consumer’s control, whereas consumer problem behavior refers to behavior deliberately harmful to another party in an exchange process

Consumer misbehavior refers to behaviors that are illegal, whereas consumer problem behavior refers to behaviors that are merely unethical.

Consumer misbehavior refers to behaviors that are merely unethical, whereas consumer problem behavior refers to behaviors that are illegal.

none of these choices – the two terms are used interchangeably

Consumer misbehavior describes behavior deliberately harmful to another party in an exchange process, whereas consumer problem behavior refers to behaviors that are seemingly outside of a consumer’s control.


Which of the following is a motivation for shoplifting?

belief that retailers can absorb the loss

perception of likelihood of getting caught is low

all of these choices

temptation is so strong

desire to gain acceptance into a group


Which of the following are intended to cover costs incurred by a consumer due to an injury?

punitive damages

negligent damages

compensatory damages

reimbursement damages

strict damages


Rocco’s Seafood restaurant claims to have the “best shrimp po-boy in town!” This is an example of _____.

culture jamming

deceptive advertising

puffery

an unsubstantiated claim

misleading advertising