International Marketing Mgt. – IBUS – Exam 1
The key terms in this International Marketing course include
The complexity of international marketing is due to two factors
global competition and global environment.
the global village and the global product.
identifying and being better than your competition.
licensing and franchising overseas.
Internationally, product life cycles are
lengthening.
lengthening in emerging economies
shortening.
lengthening in developed economies.
The use of heavy consumer advertising to bring customer demand back to the manufacturer is known as a(n)
direct strategy.
indirect strategy.
push strategy.
pull strategy.
In direct exporting, the manufacturer performs the required tasks rather than
utilizing an overseas agent.
reassigning the purchasing function.
joining an industry peer in the foreign market.
delegating it to others.
International Marketing Mgt. – IBUS – Exam 1
The use of a limited number of outlets for providing consumers with a product is known as
extensive distribution.
exclusive distribution.
selective distribution.
intensive distribution.
Assume a U.S. international marketing manager discovers that the firm’s sales representative in India has paid a large bribe to an Indian friend working at a company in order to get a sale. Should the manager be worried the bribe is in violation of U.S. law?
Yes, if the sales representative is a U.S. citizen
Only if the bribe was solicited by the Indian business friend.
Yes. It is likely a violation of U.S. law.
No. It is not a violation of U.S. law.
The complexity of international marketing is due to two factors
global competition and global environment.
the global village and the global product.
identifying and being better than your competition.
licensing and franchising overseas.
Internationally, product life cycles are
lengthening.
lengthening in emerging economies
shortening.
lengthening in developed economies.
The complexity of international marketing is due to two factors
global competition and global environment.
the global village and the global product.
identifying and being better than your competition.
licensing and franchising overseas.
Internationally, product life cycles are
lengthening.
lengthening in emerging economies
shortening.
lengthening in developed economies.
The use of heavy consumer advertising to bring customer demand back to the manufacturer is known as a(n)
direct strategy.
indirect strategy.
push strategy.
pull strategy.
In direct exporting, the manufacturer performs the required tasks rather than
utilizing an overseas agent.
reassigning the purchasing function.
joining an industry peer in the foreign market.
delegating it to others.
The use of a limited number of outlets for providing consumers with a product is known as
extensive distribution.
exclusive distribution.
selective distribution.
intensive distribution.