Style of Advertising, Comparison Marketing, International Marketing Mgt. – IBUS Exam 2
The key terms in this International Marketing course include Comparison Marketing, Most-Used Style of Advertising, Promotional Mix Activity, Public Relations, Local Content, Greenwashing, CSR, Global Supply Chain Initiative (GSCI), International Marketing Mgt. – IBUS Exam 2
Comparison marketing of products or services
requires a special license in some countries.
allows consumers to see the most accurate assessment of a product.
is not legal in some countries.
is the most-used style of advertising world wide.
In general, __________ products are harder to brand globally, while __________ and __________ products can be easier.
luxury, food, industrial
food, consumer, low-cost
food, industrial, luxury
food, consumer, luxury
The promotional mix activity that is used to influence public and consumer opinions about a company or product is
advertising.
public relations.
personal selling.
promotion.
A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as
domestic content.
regional content.
national content.
local content.
Greenwashing refers to:
firms falsely claiming to follow CSR.
corporate efforts to increase CSR.
a company claiming all its products and packaging are biodegradable.
increased efforts for firms to go green.??
The goal of sustainability is directly related to :
the compensatory justice system (CJS).
corporate social responsibility (CSR).
the compliance and governance program (CGP).
the global supply chain initiative (GSCI).
Comparison marketing of products or services
requires a special license in some countries.
allows consumers to see the most accurate assessment of a product.
is not legal in some countries.
is the most-used style of advertising world wide.
In general, __________ products are harder to brand globally, while __________ and __________ products can be easier.
luxury, food, industrial
food, consumer, low-cost
food, industrial, luxury
food, consumer, luxury
The promotional mix activity that is used to influence public and consumer opinions about a company or product is
advertising.
public relations.
personal selling.
promotion.
A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as
domestic content.
regional content.
national content.
local content.
Greenwashing refers to:
firms falsely claiming to follow CSR.
corporate efforts to increase CSR.
a company claiming all its products and packaging are biodegradable.
increased efforts for firms to go green.??
The goal of sustainability is directly related to :
the compensatory justice system (CJS).
corporate social responsibility (CSR).
the compliance and governance program (CGP).
the global supply chain initiative (GSCI).