Comparison Marketing – International Marketing Mgt. – IBUS

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Style of Advertising, Comparison Marketing, International Marketing Mgt. – IBUS Exam 2

The key terms in this International Marketing course include Comparison Marketing, Most-Used Style of Advertising, Promotional Mix Activity, Public Relations, Local Content, Greenwashing, CSR, Global Supply Chain Initiative (GSCI), International Marketing Mgt. – IBUS Exam 2


Comparison marketing of products or services

requires a special license in some countries.

allows consumers to see the most accurate assessment of a product.

is not legal in some countries.

is the most-used style of advertising world wide.


In general, __________ products are harder to brand globally, while __________ and __________ products can be easier.

luxury, food, industrial

food, consumer, low-cost

food, industrial, luxury

food, consumer, luxury


The promotional mix activity that is used to influence public and consumer opinions about a company or product is

advertising.

public relations.

personal selling.

promotion.


A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as

domestic content.

regional content.

national content.

local content.


Greenwashing refers to:

firms falsely claiming to follow CSR.

corporate efforts to increase CSR.

a company claiming all its products and packaging are biodegradable.

increased efforts for firms to go green.??


The goal of sustainability is directly related to :

the compensatory justice system (CJS).

corporate social responsibility (CSR).

the compliance and governance program (CGP).

the global supply chain initiative (GSCI).


Comparison marketing of products or services

requires a special license in some countries.

allows consumers to see the most accurate assessment of a product.

is not legal in some countries.

is the most-used style of advertising world wide.


In general, __________ products are harder to brand globally, while __________ and __________ products can be easier.

luxury, food, industrial

food, consumer, low-cost

food, industrial, luxury

food, consumer, luxury


The promotional mix activity that is used to influence public and consumer opinions about a company or product is

advertising.

public relations.

personal selling.

promotion.


A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as

domestic content.

regional content.

national content.

local content.


Greenwashing refers to:

firms falsely claiming to follow CSR.

corporate efforts to increase CSR.

a company claiming all its products and packaging are biodegradable.

increased efforts for firms to go green.??


The goal of sustainability is directly related to :

the compensatory justice system (CJS).

corporate social responsibility (CSR).

the compliance and governance program (CGP).

the global supply chain initiative (GSCI).