Indirect Exporting, Gold Key Service, Market screening, International Marketing Mgt. – IBUS Exam
The key terms in this International Marketing course include Market Screening, Indirect Exporting, Gold Key Service, U.S. Commercial Service, Joint Ventures, Strategic Alliances, Global Brands, International Marketing Mgt. – IBUS Exam
Market screening means
identifying and ranking market opportunities on specific selection criteria.
assessing the opportunity costs of not entering a new market opportunity.
analyzing the environmental forces of a specific country.
deciding personal preferences for country expansion.
The foreign market entry mode in which the manufacturer utilizes a third party for the export transaction is known as
contract manufacturing.
direct exporting.
indirect exporting.
intensive distribution.
The Gold Key Service is provided by
U.S. Trade Initiatives Agency.
U.S. Commercial Service.
World Bank Initiative Agency.
U.S. State Department.
The carrier firm in piggybacking exporting is
usually a trading company and a manufacturer.
usually the smaller firm and a trading company.
usually the larger firm and a manufacturer.
usually the smaller firm and a manufacturer.
A major difference between joint ventures and strategic alliances is
joint ventures include marketing agreements not utilized by strategic alliances.
joint ventures involve equity commitment by the parent companies.
alliances are prohibited by most governments.
joint ventures are prohibited by most countries.
How have global brands become an ethical issue in international markets?
If the global brand is related to a Global Public Good, foreign governments are less likely to offer trademark protection.
Global brands (companies) source more overseas, which leads to ethical issues.
If the global brand is related to a Global Public Good, the company is under pressure not to file for trademark protection.
Some have argued global brands lead to less competition, drive out small competitors, and create an overly consumerist economy.
Market screening means
identifying and ranking market opportunities on specific selection criteria.
assessing the opportunity costs of not entering a new market opportunity.
analyzing the environmental forces of a specific country.
deciding personal preferences for country expansion.
The foreign market entry mode in which the manufacturer utilizes a third party for the export transaction is known as
contract manufacturing.
direct exporting.
indirect exporting.
intensive distribution.