Integrated – International Marketing Mgt. IBUS Exam

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The planning and coordinating of all activities in order to achieve a successfully integrated marketing program is
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Marketing Management, Integrated Marketing, International Marketing Mgt. – IBUS Exam

The key terms in this International Marketing course include Integrated Marketing, Marketing Management, International Marketing, The 4 P’s of Marketing, Controllable Global Environment, International Marketing Mgt. – IBUS Exam


The planning and coordinating of all activities in order to achieve a successfully integrated marketing program is

accrual accounting.

distribution management.

production management.

marketing management.


Marketing can be defined as

the activities involved in assessing and satisfying customer needs.

the activities involved in marketing better than the competition.

the activities involved in selling better than the competition.

simply being better than the competition.


Finding and satisfying global customer needs better than the competition, both domestic and international, and of coordinating marketing activities within the constraints of the global environment is

the techniques of selling.

production control.

international marketing.

current account selling.


Fundamental elements of the controllable global environment include

the 4 P’s of marketing.

domestic plus foreign markets.

domestic plus foreign customers.

religion, language, and history.


The complexity of international marketing is due to two factors

global competition and global environment.

the global village and the global product.

identifying and being better than your competition.

licensing and franchising overseas.


Internationally, product life cycles are

lengthening.

lengthening in emerging economies

shortening.

lengthening in developed economies.


Marketers can use the balance of payments to

identify potential markets by assessing import patterns.

determine the appropriate price for their products by identifying how much was imported.

identify the per capita income to determine wheather people can afford their products.

determine how much a country is borrowing from other nations.


The planning and coordinating of all activities in order to achieve a successfully integrated marketing program is

accrual accounting.

distribution management.

production management.

marketing management.


Marketing can be defined as

the activities involved in assessing and satisfying customer needs.

the activities involved in marketing better than the competition.

the activities involved in selling better than the competition.

simply being better than the competition.