Elaboration Likelihood Model -Consumer Behavior -Marketing

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In the context of the elaboration likelihood model (ELM), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of _____.
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Peripheral Cues, Elaboration Likelihood Model (ELM), Consumer Behavior – Marketing Quiz

The key terms in this Consumer Behavior course include Elaboration Likelihood Model (ELM), Peripheral Cues, Utilitarian Function of Attitudes, Balance Theory, Object-Person Relation, Word-of-Mouth, Viral Marketing, Primary Group, Peer Pressure, Consumer Behavior – Marketing Quiz


In the context of the elaboration likelihood model (ELM), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of _____.

peripheral cues

primacy effects

recency effects

central cues


Which of the following best exemplifies the utilitarian function of attitudes?

A woman buying clothes of the same brand for years

A group of teenage boys indulging in binge drinking and smoking

A person donating to an environment protection organization

A man buying a luxury car for his daily morning commute


In balance theory, the object-person relation is referred to as a _____.

primary relation

unit relation

secondary relation

sentiment relation


_____ uses online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections.

Niche marketing

Viral marketing

Stealth marketing

Dissociative marketing


Ruth keeps account of her family’s expenses. She keeps track of the entire family’s needs and discusses with other family members about what products need to be bought. She realizes that the family requires a bigger refrigerator and discusses this with her parents. She collects information about refrigerators from various brands so that her parents can make an informed decision. In the given scenario, Ruth plays the role of the _____ in the household purchase process.

gatekeeper

influencer

innovator

purchaser


When applying for admission to various colleges, Meg considers Corter State University her first choice. She does this because her parents hold this institution in high regard. The given scenario illustrates the influence of a(n) _____.

dissociative group

secondary group

informal group

primary group


The stress an individual feels to behave in accordance with group expectations is known as _____.

influence

peer pressure

authority

coercive power