Product Enthusiast, Shopping Involvement, Consumer Behavior – Marketing Quiz 3
The key terms in this Consumer Behavior course include Product Enthusiast, Cheese Connoisseur, Shopping Involvement, Peer Pressure, Advertiming, Consumer Behavior – Marketing Quiz 3
Henry considers himself a cheese connoisseur and subscribes to the Wine & Cheese magazine. He spends many of his weekends visiting the farmers’ market to try out different kinds of cheeses. In the context of the given scenario, Henry _____.
is a shopping enthusiast
has a high degree of emotional involvement
has a high degree of situational involvement
is a product enthusiast
Anne is meticulous when it comes to planning her weekly grocery store visits. Before buying anything, she makes sure that she is well-informed about the best deals. Anne exhibits high level of _____.
enduring involvement
shopping involvement
situational involvement
product involvement
Correct. Anne exhibits high level of shopping involvement. Shopping involvement represents the personal relevance of shopping activities. From a utilitarian value perspective, highly involved shoppers are more likely to process information about deals and are more likely to react to price reductions and limited offers that create better deals. See General Hierarchy of Motivation General Hierarchy of Motivation
The stress an individual feels to behave in accordance with group expectations is known as _____.
influence
peer pressure
authority
coercive power
Impulsive shopping activities are associated with:
utilitarian rather than hedonic shopping value.
a diminished regard for costs or consequences.
low emotional involvement.
an insignificant amount of self-gratification.
_____ is the overall subjective worth of a shopping activity considering all associated costs and benefits.
Personal shopping value
Affective quality
Retail personality
Atmospherics
_____ refers to ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message.
Advertiming
Crowding
Outshopping
Seasonality
Henry considers himself a cheese connoisseur and subscribes to the Wine & Cheese magazine. He spends many of his weekends visiting the farmers’ market to try out different kinds of cheeses. In the context of the given scenario, Henry _____.
is a shopping enthusiast
has a high degree of emotional involvement
has a high degree of situational involvement
is a product enthusiast
Anne is meticulous when it comes to planning her weekly grocery store visits. Before buying anything, she makes sure that she is well-informed about the best deals. Anne exhibits high level of _____.
enduring involvement
shopping involvement
situational involvement
product involvement
Correct. Anne exhibits high level of shopping involvement. Shopping involvement represents the personal relevance of shopping activities. From a utilitarian value perspective, highly involved shoppers are more likely to process information about deals and are more likely to react to price reductions and limited offers that create better deals. See General Hierarchy of Motivation General Hierarchy of Motivation