Grease Payments – International Marketing Mgt. – IBUS Quiz

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Logistical Transactions, Grease Payments, International Marketing Mgt. – IBUS Quiz

The key terms in this International Marketing course include National Sovereignty, Grease payments, Logistical Transactions, Promotional Mix Activity, Product-Line Strategy, International Marketing Mgt. – IBUS Quiz


A goal of ______ is so a country can conduct its own affairs without interference from other governments or the laws of any other country.

national codes of conduct

ethnocentrism

national sovereignty

national equity


Grease payments are used to:

bribe local offices to gain favor in contract allocations.

transfer payment responsibility to another party.

slow down payment transactions.

make logistical transactions occur faster.


The promotional mix activity that involves direct personal contact with the buyer is

advertising.

promotion.

personal selling.

public relations.


What is a key challenge in selecting what media to use in developing countries?

There are generally no local agencies in which to seek expert advice.

Developing countries tend to have fewer government controls on the media, which leads to corruption.

The lack of reliable information on circulation, audience size, and other related media reach data.

The lack of options: print tends to be the only significant medium in developing countries.


If, in a foreign market versus a firm’s home market, consumer needs are _____, conditions of use are _____, and ability of consumers to buy ____, then an appropriate product-line strategy is product extension and communications adaptation.

the same, different, exists

the same, the same, exists

the same, the same or different, is low to none

different, the same, exists


A goal of ______ is so a country can conduct its own affairs without interference from other governments or the laws of any other country.

national codes of conduct

ethnocentrism

national sovereignty

national equity


Grease payments are used to:

bribe local offices to gain favor in contract allocations.

transfer payment responsibility to another party.

slow down payment transactions.

make logistical transactions occur faster.