Mass Media & Customer Marketing Management – Ecommerce Exam 1
The key terms in this Customer Marketing Management – E commerce course include Mass Media, principle, Product, Promotion, usability, presence, Virtual, advertising, automates, Campaign, catalog, disintermediation, fee-for-service, Marketspace, Model, prospecting, Sabre, trigger, advertising-subscription, advertising-supported, cannibalization, fee-for-transaction, .
In the ____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.
mass media – correct
personal contact
reaching
prospecting
What refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact?
Usability testing
Mass media
Address media
The hard middle – correct
The four Ps of marketing include ____.
product, principle, place, and price
product, principle, promotion, and price
product, place, promotion and price – correct
principle, price, place and promotion
The Web is a(n) ____ step between mass media and personal contact.
first
virtual
intermediate – correct
mandatory
A ____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.
padlock
shopping cart – correct
marketspace
trigger word
The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.
image
usability
stickiness – correct
presence
The New York Times and The Wall Street Journal use the ____ revenue model.
fee-for-service
advertising-supported
information sales
advertising-subscription mixed – correct
Which company is owned by Sabre, and was based on the Sabre computer system that traditional travel agencies used to book flights and hotel rooms.
Orbitz
Priceline
Travelocity – correct
Expedia
Which revenue models range from games and entertainment to financial advice and the professional services of accountants, lawyers, and physicians?
Catalog
Fee-for-service – correct
Fee-for-transaction
What has been one of the main forces preventing U.S. professionals from extending their practices on the Web?
Fulfillment managers
Catalog models
State laws – correct
Creating an effective ____ can be critical even for the smallest and newest firms operating on the Web.
web presence – correct
virtual model
disintermediation
E-zine
A seller can create value in a customer relationship by nurturing the customer’s trust and developing it into ____.
a brief conversation
an e-mail list
a chat room session
loyalty – correct
What is an important element of creating an effective Web presence?
Disintermediation
Usability – correct
mass media
Cannibalization
In the ____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.
mass media – correct
personal contact
reaching
prospecting
What refers to markets that are too small to justify a mass media campaign, yet too large to cover using personal contact?
Usability testing
Mass media
Address media
The hard middle – correct
The four Ps of marketing include ____.
product, principle, place, and price
product, principle, promotion, and price
product, place, promotion and price – correct
principle, price, place and promotion
The Web is a(n) ____ step between mass media and personal contact.
first
virtual
intermediate – correct
mandatory
A ____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process.
padlock
shopping cart – correct
marketspace
trigger word