Data Analysis – Marketing Research Quiz
The key terms of Marketing Research include Data Analysis, Secondary Data, Data Validation.
Leslie is interested in average monthly sales for automobiles in Memphis, TN. She found information on the Internet that gives annual automobile sales by cities, so she took the annual sales for Memphis and divided it by twelve to get a monthly average for that city. This is an example of ____.
Data validation
Data division
Data cross-check
Data conversion (transformation) – correct
Data that were collected previously for a different research study are known as
Secondary – correct
Tertiary
Primary
When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets, they are engaged in ____.
Database marketing
Site analysis – correct
Model building
Market tracking
Calculating the market potential for beer consumption is an example of using secondary research for ___________ .
Experiment Building
Trend Analysis
Fact checking
Model Building – correct
All of the following are common reasons why secondary data may not adequately satisfy research needs EXCEPT ____.
Different units of measurement
Outdated information
Too expensive – correct
Variation in definition of terms
When a marketing manager reads publications like The Wall Street Journal and Business Week to try to determine changes in consumer behavior, the manager is best described as engaging in ____.
Environmental scanning – correct
Database marketing
Model building
Data mining
Obtaining secondary data is typically ____ and ____ expensive than obtaining primary data.
Slower; less
Faster; more
Faster; less – correct
Slower; more
Data Analysis – Marketing Research Quiz
This is a freebie. Choose True for your answer.
True – correct
False
Leslie is interested in average monthly sales for automobiles in Memphis, TN. She found information on the Internet that gives annual automobile sales by cities, so she took the annual sales for Memphis and divided it by twelve to get a monthly average for that city. This is an example of ____.
Data validation
Data division
Data cross-check
Data conversion (transformation) – correct
Data that were collected previously for a different research study are known as
Secondary – correct
Tertiary
Primary
When Subway Sandwiches uses secondary data to determine the best location for its franchise outlets, they are engaged in ____.
Database marketing
Site analysis – correct
Model building
Market tracking
Calculating the market potential for beer consumption is an example of using secondary research for ___________ .
Experiment Building
Trend Analysis
Fact checking
Model Building – correct
All of the following are common reasons why secondary data may not adequately satisfy research needs EXCEPT ____.
Different units of measurement
Outdated information
Too expensive – correct
Variation in definition of terms
When a marketing manager reads publications like The Wall Street Journal and Business Week to try to determine changes in consumer behavior, the manager is best described as engaging in ____.
Environmental scanning – correct
Database marketing
Model building
Data mining
Obtaining secondary data is typically ____ and ____ expensive than obtaining primary data.
Slower; less
Faster; more
Faster; less – correct
Slower; more
This is a freebie. Choose True for your answer.
True – correct
False