Strategic Partnerships & Marketing Management – Exam1

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Strategic partnerships, Virtual, Customer Marketing Management – Ecommerce

The key terms in this Customer Marketing Management – E commerce course include Strategic partnerships, Virtual, Business, computer, backbone, internet, Routers, occupations, supply, acronym, asynchronous backbone, analysis, circuit, competitor, mid-1990s, telecommunications, amazon, e-procurement, transaction-forwarding


Strategic partnerships occurring between or among companies operating on the Internet are called ____.

virtual companies – correct

strategic alliances

virtual partnerships

economic structure


What does the acronym SWOT stand for?

strengths, weaknesses, opportunities, and threats – correct

supply, wealth, occupations, and threats

supply, weaknesses, opportunities, and testing

strengths, wealth, occupations, and testing


In the mid-1990s, ____ used a SWOT analysis to create a business strategy that helped it become a strong competitor in its industry value chain.

Acer Computer

NEC computer

Dell computer – correct

HP Computer


The combination of telephone lines and the closed switches that connect them to each other is called a ____.

circuit – correct

LAN

WAN

pathway


Routers and the telecommunications lines connecting them are collectively referred to as ____.

Internet routers

backbone routers

the internet backbone – correct

an asynchronous backbone


Consumer shopping on the Web is often called ____.

B2C – correct

B2B

B2G

e-procurement


The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____.

services

communications

processes – correct

logistics


Some researchers define a fourth category of electronic commerce called ____, which includes individuals who buy and sell items among themselves.

C2B

C2C – correct

B2B

B2C


A(n) ____ is an independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in EDI.

EFT

LAN

VAN – correct

ERP


A good example of a company that sells its products to other businesses rather than to consumers is_____.

Buy USA.com

Amazon.com

Sohu.com

Intel – correct


What is the name of a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers?

value-added network

revenue model – correct

industry value chain

strategic alliance


The combination of store design, layout, and product display knowledge is called ____.

business transaction

service

business process

merchandising- correct


In a ____, companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposes.

business model

market economic structure

network economic structure – correct

value system


Strategic partnerships occurring between or among companies operating on the Internet are called ____.

virtual companies – correct

strategic alliances

virtual partnerships

economic structure


What does the acronym SWOT stand for?

strengths, weaknesses, opportunities, and threats – correct

supply, wealth, occupations, and threats

supply, weaknesses, opportunities, and testing

strengths, wealth, occupations, and testing


In the mid-1990s, ____ used a SWOT analysis to create a business strategy that helped it become a strong competitor in its industry value chain.

Acer Computer

NEC computer

Dell computer – correct

HP Computer


The combination of telephone lines and the closed switches that connect them to each other is called a ____.

circuit – correct

LAN

WAN

pathway


Routers and the telecommunications lines connecting them are collectively referred to as ____.

Internet routers

backbone routers

the internet backbone – correct

an asynchronous backbone