Exploratory & Descriptive – Marketing Research Quiz

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Exploratory & Descriptive – Marketing Research Quiz

The key terms of Marketing Research include Exploratory, Descriptive, Causal.


A food manufacturer wants to better understand how families make decisions about what to eat for dinner.

Exploratory – correct

Descriptive

Causal

Resarch Types

For each of the following scenarios choose the research type that best describes it (exploratory, descriptive, causal).


A car company wants to answer the question  – What types of people are most likely to buy electric vehicles?

Exploratory

Descriptive – correct

Causal

Multiple Choice


Juan has noticed that when the temperature rises, sales at his retail clothing store also rise. This is an example of ____.

Absolute Variation

Diagnostic Variation

Concomitant Variation – correct

Inconspicuous Variation


What is the first (and most important) stage of the marketing research process?

Planning a sample

Defining the research objectives – correct

Palnning a research design

Analyzing the data


Janna discovers a market segment that is underserved by competitors’ products. For Janna’s company, this segment represents a(n) _____________.

Market opportunity – correct

Collaborative market

Test market

Market problem


Exploratory & Descriptive – Marketing Research Quiz


A statement derived from theory and explaining an outcome such as: “Consumers with more favorable attitudes toward our advertising will exhibit more favorable attitudes toward the brand advertised” is an example of a(n):

Forward linkage

Backward linkage

Non-spurious association

Hypothesis – correct


Over the last year Netlix has seen a decline in both the average time a user spends watching Netlix and new signups. Netflix is seeing symptoms of a ___________.

Market opportunity

Collaborative market

Market problem – correct

Test market


_____ means that the researcher alters the level of the experimental variable in specific increments.

Analyzing

Causality

Manipulation – correct

Testing


A food manufacturer wants to see what people think about fake meat and asked – What thoughts do people have when they hear the term  “plant-based meat”?

Exploratory – correct

Descriptive

Causal


Tyson foods is designing packing for a new plant-based food, they want to know – Will people buy more a specific product if it is labeled “vegan” versus “plant based”?

Exploratory

Descriptive

Causal – correct


Tropicana is exploring package redesign and wants to know- would changing our logo color from green to orange affect consumers’ perceptions of our brand’s quality

Exploratory

Descriptive

Causal – correct


A brand is creating a social media strategy and wants to know – on average, how often do people use Instagram vs. Facbook vs. Twitter?

Exploratory

Descriptive – correct

Causal


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