Exploratory & Descriptive – Marketing Research Quiz
The key terms of Marketing Research include Exploratory, Descriptive, Causal.
A food manufacturer wants to better understand how families make decisions about what to eat for dinner.
Exploratory – correct
Descriptive
Causal
Resarch Types
For each of the following scenarios choose the research type that best describes it (exploratory, descriptive, causal).
A car company wants to answer the question – What types of people are most likely to buy electric vehicles?
Exploratory
Descriptive – correct
Causal
Multiple Choice
Juan has noticed that when the temperature rises, sales at his retail clothing store also rise. This is an example of ____.
Absolute Variation
Diagnostic Variation
Concomitant Variation – correct
Inconspicuous Variation
What is the first (and most important) stage of the marketing research process?
Planning a sample
Defining the research objectives – correct
Palnning a research design
Analyzing the data
Janna discovers a market segment that is underserved by competitors’ products. For Janna’s company, this segment represents a(n) _____________.
Market opportunity – correct
Collaborative market
Test market
Market problem
Exploratory & Descriptive – Marketing Research Quiz
A statement derived from theory and explaining an outcome such as: “Consumers with more favorable attitudes toward our advertising will exhibit more favorable attitudes toward the brand advertised” is an example of a(n):
Forward linkage
Backward linkage
Non-spurious association
Hypothesis – correct
Over the last year Netlix has seen a decline in both the average time a user spends watching Netlix and new signups. Netflix is seeing symptoms of a ___________.
Market opportunity
Collaborative market
Market problem – correct
Test market
_____ means that the researcher alters the level of the experimental variable in specific increments.
Analyzing
Causality
Manipulation – correct
Testing
A food manufacturer wants to see what people think about fake meat and asked – What thoughts do people have when they hear the term “plant-based meat”?
Exploratory – correct
Descriptive
Causal
Tyson foods is designing packing for a new plant-based food, they want to know – Will people buy more a specific product if it is labeled “vegan” versus “plant based”?
Exploratory
Descriptive
Causal – correct
Tropicana is exploring package redesign and wants to know- would changing our logo color from green to orange affect consumers’ perceptions of our brand’s quality
Exploratory
Descriptive
Causal – correct
A brand is creating a social media strategy and wants to know – on average, how often do people use Instagram vs. Facbook vs. Twitter?
Exploratory
Descriptive – correct
Causal