Brand Attitude – Psychology HW
The key terms of Psychology test include, Brand, Attitude, Consumer, Behavior, Cognition.
Which of the following statements is true of cognitive responses?
Cognitive responses are generally more influential than affective responses.
Source derogations result in a favorable initial attitude or resistance to attitude change.
Consumers exert little effort in responding to a direct marketing message.
Consumers form attitudes based on their cognitive responses. – correct
Source derogations are thoughts that express agreement with the message.
In the context of attitudes, which of the following describes how attitudes influence consumers’ behavior?
Connative function – correct