Global Business Environment – International Marketing Mgt.

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International Trade, Global Business Environment,International Marketing Mgt. – IBUS Exam

The key terms in this International Marketing course include Global Business Environment, International Trade, High-Risk Market, Indirect Exporting, International Marketing Mgt. – IBUS Exam.


In today’s global business environment

small companies continue to struggle versus large companies.

large companies have decreased opportunities as contrasted with prior years.

large companies now struggle versus small companies.

small companies have increased opportunities as contrasted with prior years.


The principal basis for international trade is

political differences.

 cultural differences.

price differences.

language differences.


A firm with little international experience, and seeking to sell products to a relatively high-risk market, would likely use which of the following entry modes to minimize its risk?

direct exporting with no FDI

indirect exporting

foreign manufacturing

direct exporting with FDI


What is a key concern when using export management companies?

There is a lack of market control and feedback.

The fees charged can be very high.

There is a lack of local knowledge in the foreign market.

The overall risk is higher.


Assume a firm has decided for competitive reasons it should manufacture its products in a foreign country and wants to ensure the facility has the latest technology and is well matched to meet its needs. The firm would likely use:

a greenfield manufacturing facility.

completely knocked down assembly.

contract manufacturing

completely knocked down manufacturing.


In today’s global business environment

small companies continue to struggle versus large companies.

large companies have decreased opportunities as contrasted with prior years.

large companies now struggle versus small companies.

small companies have increased opportunities as contrasted with prior years.


The principal basis for international trade is

political differences.

 cultural differences.

price differences.

language differences.


A firm with little international experience, and seeking to sell products to a relatively high-risk market, would likely use which of the following entry modes to minimize its risk?

direct exporting with no FDI

indirect exporting

foreign manufacturing

direct exporting with FDI


What is a key concern when using export management companies?

There is a lack of market control and feedback.

The fees charged can be very high.

There is a lack of local knowledge in the foreign market.

The overall risk is higher.