Product Development – International Marketing Mgt – IBUS

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Product Development – International Marketing Mgt – IBUS Exam 2

The key terms in this International Marketing course include Product Development.


Greenwashing refers to:

firms falsely claiming to follow CSR.

corporate efforts to increase CSR.

a company claiming all its products and packaging are biodegradable.

increased efforts for firms to go green.??


The goal of sustainability is directly related to :

the compensatory justice system (CJS).

corporate social responsibility (CSR).

the compliance and governance program (CGP).

the global supply chain initiative (GSCI).


Indirect costs of bribery and corruption include:

unfair competition.

monopolistic competition.

exponential growth in lawsuits.

increased brand equity.


Exchange rate calculation for which 3 years worth of data is used is referred to as

Atlas method

exchange rate ratio

Current U.S. method

purchasing power parity


Partners making up joint ventures are generally

a local partner aligned with an international entity.

a government agency partnered with both a local and international firm.

government agencies within a country.

a government agency and a private citizen.


When Campbell’s leverages its core competency of making soup adding new products such as “Cup of Soup” or “Chunky” it is using a product development strategy known as

product line adaptation.

product line innovation.

product line extension.

product line expansion.


Product platforms are developed from a company’s

core competencies.

strategic advantages.

base advantages.

family of products.


Product Development – International Marketing Mgt – IBUS


A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as

domestic content.

regional content.

national content.

local content.


Greenwashing refers to:

firms falsely claiming to follow CSR.

corporate efforts to increase CSR.

a company claiming all its products and packaging are biodegradable.

increased efforts for firms to go green.??


The goal of sustainability is directly related to :

the compensatory justice system (CJS).

corporate social responsibility (CSR).

the compliance and governance program (CGP).

the global supply chain initiative (GSCI).


Indirect costs of bribery and corruption include:

unfair competition.

monopolistic competition.

exponential growth in lawsuits.

increased brand equity.


Exchange rate calculation for which 3 years worth of data is used is referred to as

Atlas method

exchange rate ratio

Current U.S. method

purchasing power parity


Partners making up joint ventures are generally

a local partner aligned with an international entity.

a government agency partnered with both a local and international firm.

government agencies within a country.

a government agency and a private citizen.


When Campbell’s leverages its core competency of making soup adding new products such as “Cup of Soup” or “Chunky” it is using a product development strategy known as

product line adaptation.

product line innovation.

product line extension.

product line expansion.


Product platforms are developed from a company’s

core competencies.

strategic advantages.

base advantages.

family of products.


A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as

domestic content.

regional content.

national content.

local content.


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