Product Development – International Marketing Mgt – IBUS Exam 2
The key terms in this International Marketing course include Product Development.
Greenwashing refers to:
firms falsely claiming to follow CSR.
corporate efforts to increase CSR.
a company claiming all its products and packaging are biodegradable.
increased efforts for firms to go green.??
The goal of sustainability is directly related to :
the compensatory justice system (CJS).
corporate social responsibility (CSR).
the compliance and governance program (CGP).
the global supply chain initiative (GSCI).
Indirect costs of bribery and corruption include:
unfair competition.
monopolistic competition.
exponential growth in lawsuits.
increased brand equity.
Exchange rate calculation for which 3 years worth of data is used is referred to as
Atlas method
exchange rate ratio
Current U.S. method
purchasing power parity
Partners making up joint ventures are generally
a local partner aligned with an international entity.
a government agency partnered with both a local and international firm.
government agencies within a country.
a government agency and a private citizen.
When Campbell’s leverages its core competency of making soup adding new products such as “Cup of Soup” or “Chunky” it is using a product development strategy known as
product line adaptation.
product line innovation.
product line extension.
product line expansion.
Product platforms are developed from a company’s
core competencies.
strategic advantages.
base advantages.
family of products.
Product Development – International Marketing Mgt – IBUS
A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as
domestic content.
regional content.
national content.
local content.
Greenwashing refers to:
firms falsely claiming to follow CSR.
corporate efforts to increase CSR.
a company claiming all its products and packaging are biodegradable.
increased efforts for firms to go green.??
The goal of sustainability is directly related to :
the compensatory justice system (CJS).
corporate social responsibility (CSR).
the compliance and governance program (CGP).
the global supply chain initiative (GSCI).
Indirect costs of bribery and corruption include:
unfair competition.
monopolistic competition.
exponential growth in lawsuits.
increased brand equity.
Exchange rate calculation for which 3 years worth of data is used is referred to as
Atlas method
exchange rate ratio
Current U.S. method
purchasing power parity
Partners making up joint ventures are generally
a local partner aligned with an international entity.
a government agency partnered with both a local and international firm.
government agencies within a country.
a government agency and a private citizen.
When Campbell’s leverages its core competency of making soup adding new products such as “Cup of Soup” or “Chunky” it is using a product development strategy known as
product line adaptation.
product line innovation.
product line extension.
product line expansion.
Product platforms are developed from a company’s
core competencies.
strategic advantages.
base advantages.
family of products.
A government’s regulations on the use of domestic labor or materials in the manufacturing process is known as
domestic content.
regional content.
national content.
local content.