Culture – International Marketing Mgt. – IBUS Exam

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Culture is best described as:
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Learned Behavior, Cultural Values, Culture, International Marketing Mgt. – IBUS Exam

The key terms in this International Marketing course include Learned Behavior, Cultural Values, Aesthetics, Pyramid Market Segment, Hyper-Norms, Internal Behavior, Culture, International Marketing Mgt. – IBUS Exam


Culture is best described as:

aesthetic sensitivity.

diversity sensitivity.

learned behavior.

higher education.


Cultural values concerning beauty and good taste as expressed in art, music, dance, and drama is called :

art appreciation.

material culture.

cultural sensitivity.

aesthetics.


Best practice in marketing to the bottom of the pyramid market segment may include:

using free trade agreements to lower duties.

using religion as a basis for the promotional message.

use of a local partner.

stressing quality for the promotional message.


Which aspect of culture is particularly helpful in understanding a person’s internal behavior?

Aesthetics

Religion

Education

Communication


Universal norms that represent principles so fundamental to human existence that they are reflected in a convergence of religious, philosophical, and cultural beliefs are:

integrative norms.

hyper-norms.

internal norms.

complaisant norms.


A goal of ______ is so a country can conduct its own affairs without interference from other governments or the laws of any other country.

national codes of conduct

ethnocentrism

national sovereignty

national equity


Grease payments are used to:

bribe local offices to gain favor in contract allocations.

transfer payment responsibility to another party.

slow down payment transactions.

make logistical transactions occur faster.


The acquisition of Princess Cruise Lines (a UK-based firm) by American rival Carnival had to be brought before the Federal Trade Commission (FTC) because:

the UK requires all acquisitions to be approved by the U.S.

it involved potential anti-trust issues in the U.S.

Carnival had been accused of bribing key officials to approve the acquisition.

European regulators were unable to effectively rule on the acquisition.


Culture is best described as:

aesthetic sensitivity.

diversity sensitivity.

learned behavior.

higher education.


Cultural values concerning beauty and good taste as expressed in art, music, dance, and drama is called :

art appreciation.

material culture.

cultural sensitivity.

aesthetics.