Bias & Response Rate – Marketing Research Quiz
The key terms of Marketing Research include Bias & Response Rate.
What do you think about our exciting new products? _______________
What is wrong with the question above?
The answers overlap
It a double-barreled question
It is a leading question – correct
It contains an assumption
12. “Please tell us why you shop at Amazon.com” is a(n) ____ question.
Branching
Filter
Open-ended response – correct
Fixed-alternative
Susie sent out 10,000 surveys to a mailing list and 500 people completed the survey. Susie reports a 5% _______ in her final research report.
Sample rate
Response rate – correct
Random sampling error
Social desirability bias
Which type of bias describes when a respondent wishes to create a favorable impression (make themselves look good) in the presence of an interviewer?
Random sampling bias
Interview cheating
Administrative bias
13. “Do you own a cell phone? ____ Yes ____ No ” is a(n) ____ question.
Open-ended response
Filter
Fixed-alternative – correct
Branching
Bias & Response Rate – Marketing Research Quiz
When a respondent tells an interviewer that his annual income last year was $50,000 when in reality it was $25,000, ____ has occurred.
Nonresponse error
Deliberate falsification – correct
Interview cheating
Extremity bias
Choose True for this answer
True – correct
False
15. “Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S. banks are responsible for the high foreclosures on home mortgages” is an example of a(n) ____ question.”
Counterbiasing
Counterbalancing
Double-barreled – correct
Open-ended response
_____ refers to statistical fluctuations caused by observing a sample instead of the whole population.
Interviewer bias
Social desirability bias
Response rate
Random sampling error – correct
When conducting research, people who cannot be contacted or who refuse to participate are called ____.
Nonrespondents – correct
Random errors
Biased respondents
Sample selection errors
People who provide answers to survey questions are often called ____.
Clients
Users
Respondents – correct
What do you think about our exciting new products? _______________
What is wrong with the question above?
The answers overlap
It a double-barreled question
It is a leading question – correct
It contains an assumption
12. “Please tell us why you shop at Amazon.com” is a(n) ____ question.
Branching
Filter
Open-ended response – correct
Fixed-alternative
Susie sent out 10,000 surveys to a mailing list and 500 people completed the survey. Susie reports a 5% _______ in her final research report.
Sample rate
Response rate – correct
Random sampling error
Social desirability bias