Bias & Response Rate – Marketing Research Quiz

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Bias & Response Rate – Marketing Research Quiz

The key terms of Marketing Research include Bias & Response Rate.


What do you think about our exciting new products?  _______________

What is wrong with the question above?

The answers overlap

It a double-barreled question

It is a leading question – correct

It contains an assumption


12. “Please tell us why you shop at Amazon.com”  is a(n) ____ question.

Branching

Filter

Open-ended response – correct

Fixed-alternative


Susie sent out 10,000 surveys to a mailing list and 500 people completed the survey. Susie reports a 5% _______  in her final research report.

Sample rate

Response rate – correct

Random sampling error

Social desirability bias


Which type of bias describes when a respondent wishes to create a favorable impression (make themselves look good) in the presence of an interviewer?

Social desirability bias

Random sampling bias

Interview cheating

Administrative bias


13. “Do you own a cell phone? ____ Yes   ____ No ”    is a(n) ____ question.

Open-ended response

Filter

Fixed-alternative – correct

Branching


Bias & Response Rate – Marketing Research Quiz


When a respondent tells an interviewer that his annual income last year was $50,000 when in reality it was $25,000, ____ has occurred.

Nonresponse error

Deliberate falsification – correct

Interview cheating

Extremity bias

Choose True for this answer

True – correct

False


15. “Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S. banks are responsible for the high foreclosures on home mortgages” is an example of a(n) ____ question.”

Counterbiasing

Counterbalancing

Double-barreled – correct

Open-ended response


_____ refers to statistical fluctuations caused by observing a sample instead of the whole population.

Interviewer bias

Social desirability bias

Response rate

Random sampling error – correct


When conducting research, people who cannot be contacted or who refuse to participate are called ____.

Nonrespondents – correct

Random errors

Biased respondents

Sample selection errors


People who provide answers to survey questions are often called ____.

Researchers

Clients

Users

Respondents – correct


What do you think about our exciting new products?  _______________

What is wrong with the question above?

The answers overlap

It a double-barreled question

It is a leading question – correct

It contains an assumption


12. “Please tell us why you shop at Amazon.com”  is a(n) ____ question.

Branching

Filter

Open-ended response – correct

Fixed-alternative


Susie sent out 10,000 surveys to a mailing list and 500 people completed the survey. Susie reports a 5% _______  in her final research report.

Sample rate

Response rate – correct

Random sampling error

Social desirability bias


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