Visual Effects – Arts & Humanities Quiz
The key terms of Arts & Humanities Quiz include, Visual Effects, Camera, Products.
1910s Visual Effects
Editing, camera movement, shot composition, and lighting
Dissolves, effects in-camera. split-screen and double exposures
1920s Visual Effects
Combining full-size sets with miniatures using mirrors, models, animation,matte painting, rear projection, and full-scale mechanical effects
1939 Visual Effects
first Academy Award in Special Effects given to “The Rains Came”
1950s Visual Effects
larger-than-life-formats such as CinemaScope, VistaVision, Cinerama, and 3-D
Why does Quentin Tarantino want to retire?
Because of the rapid conversion to digital
He cannot project from 35 mm prints in the majority of American cinemas
Trailer (Preview)
An advertisement or a commercial for a feature film that will be exhibited in the future at a cinema
The term “trailer” comes from their having originally been shown at the end of a feature film screening
Effective “mini-movies” to entice viewers
1970 Visual Effects
Star Wars – George Lucas
Lucas’s technicians built first computer-controlled camera (motion-control)
1980s Visual Effects
Computer Graphics (CG) start becoming more common
Star Trek, Return of the Jedi, TRON
1990s Visual Effects
Effects become digitally controlled
Terminator 2, Toy Story, Titanic
December 2000
15 digital cinema screens in North America
11 in Western Europe
4 in Asia
1 in South America
How many of the world’s cinema screens are now digitized?
98.2% (May 2016)
Why does Quentin Tarantino want to retire?
Because of the rapid conversion to digital
He cannot project from 35 mm prints in the majority of American cinemas
Trailer (Preview)
An advertisement or a commercial for a feature film that will be exhibited in the future at a cinema
The term “trailer” comes from their having originally been shown at the end of a feature film screening
Effective “mini-movies” to entice viewers
Product Placement
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media
A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show
How are product placement ads often initiated?
through an agreement between a product manufacturer and the media company in which the media company receives economic benefit
Merchandising
Film producers license the right to sell film-related products to other companies
The sale of movie-related products can not only generate substantial revenue, but the presales of merchandising rights can sometimes contribute to a film’s production budget
How much did The Lord of the Rings trilogy attract in merchandising revenues?
over $1.2 billion
Breakdown of a Dollar at the Box Office
34.4¢ — Film rental
26.6¢ — Labor
24.5¢ — Rent, mortgage, overhead
9¢ — Advertising
Leaving only:
3.5¢ — Profit (before taxes)
1890-1900s Visual Effects
Georges Melies – accidentally discovering “stop-action”
Soon using stop-action, double-exposure, fast and slow motion, dissolves, and perspective tricks
1910s Visual Effects
Editing, camera movement, shot composition, and lighting
Dissolves, effects in-camera. split-screen and double exposures
1920s Visual Effects
Combining full-size sets with miniatures using mirrors, models, animation,matte painting, rear projection, and full-scale mechanical effects
1939 Visual Effects
first Academy Award in Special Effects given to “The Rains Came”
1950s Visual Effects
larger-than-life-formats such as CinemaScope, VistaVision, Cinerama, and 3-D
1970 Visual Effects
Star Wars – George Lucas
Lucas’s technicians built first computer-controlled camera (motion-control)
1980s Visual Effects
Computer Graphics (CG) start becoming more common
Star Trek, Return of the Jedi, TRON
1990s Visual Effects
Effects become digitally controlled
Terminator 2, Toy Story, Titanic
How many of the world’s cinema screens are now digitized?
98.2% (May 2016)
Why does Quentin Tarantino want to retire?
Because of the rapid conversion to digital
He cannot project from 35 mm prints in the majority of American cinemas
Trailer (Preview)
An advertisement or a commercial for a feature film that will be exhibited in the future at a cinema
The term “trailer” comes from their having originally been shown at the end of a feature film screening
Effective “mini-movies” to entice viewers
Product Placement
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media
A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show
Breakdown of a Dollar at the Box Office
34.4¢ — Film rental
26.6¢ — Labor
24.5¢ — Rent, mortgage, overhead
9¢ — Advertising
Leaving only:
3.5¢ — Profit (before taxes)
Merchandising
Film producers license the right to sell film-related products to other companies
The sale of movie-related products can not only generate substantial revenue, but the presales of merchandising rights can sometimes contribute to a film’s production budget
How much did The Lord of the Rings trilogy attract in merchandising revenues?
over $1.2 billion
Product Placement
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media
A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show
How are product placement ads often initiated?
through an agreement between a product manufacturer and the media company in which the media company receives economic benefit