Channels, Customer, Industry, Resources
The key terms of this Marketing chapter include Customer, Channels, Industry, Platform, Resources, Conversions.
What type of content do they interact with the most?
Questions to ask yourself to determine your WHO is target customers
Are my products/services conducive to visually-driven channels?
Questions to ask yourself to align your choice of platform with your industry.
Which channels are responsible for the most conversions?
Questions to ask yourself to determine the right platform.
helpful step involves looking at your competition
If some channels aren’t performing well for several of your competitors, these may be networks you should avoid investing resources in.
Questions to ask yourself to determine your Social Media Goals.
Conversions/revenue or leads
Vertical images that pertain to female audiences in the fields related to fashion, beauty, food, lifestyle or travel.
News link related to your brand or industry
Company news, professional resources, and articles, and job postings.
YouTube
High-quality, long-form video
Tools to assist with Social Media Marketing
Post Scheduling
What is Content Creation?
includes providing informative information
Creating a cohesive feed.
Understanding your Brands branding position, look and feel of the brand and what they are looking to emulate
Emotion for Content Marketing
Empathy
Facebook Post Scheduling App
Preview App
Shareability of content
Usefulness of content
Characteristics of customer behavior
How consumers’ environment (friends, family, media, etc.) influences their behavior.
Community Advocates
Podcast Listener
Negative Customer Review Impact
49% will tell friends not to use the business
What type of content do they interact with the most?
Questions to ask yourself to determine your WHO is target customers
Are my products/services conducive to visually-driven channels?
Questions to ask yourself to align your choice of platform with your industry.
Which channels are responsible for the most conversions?
Questions to ask yourself to determine the right platform.
helpful step involves looking at your competition
If some channels aren’t performing well for several of your competitors, these may be networks you should avoid investing resources in.
Questions to ask yourself to determine your Social Media Goals.
Conversions/revenue or leads
Vertical images that pertain to female audiences in the fields related to fashion, beauty, food, lifestyle or travel.
News link related to your brand or industry
Company news, professional resources, and articles, and job postings.
YouTube
High-quality, long-form video
Tools to assist with Social Media Marketing
Post Scheduling
What is Content Creation?
includes providing informative information
Creating a cohesive feed.
Understanding your Brands branding position, look and feel of the brand and what they are looking to emulate
Emotion for Content Marketing
Empathy
Facebook Post Scheduling App
Preview App
Shareabilityof content
Usefulness of content
Characteristics of customer behavior
How consumers’ environment (friends, family, media, etc.) influences their behavior.
Community Advocates
Podcast Listener
Negative Customer Review Impact
49% will tell friends not to use the business