Channels & Customer Resources – Marketing

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Channels, Customer, Industry, Resources

The key terms of this Marketing chapter include Customer, Channels, Industry, Platform, Resources, Conversions.


What type of content do they interact with the most?

Questions to ask yourself to determine your WHO is target customers


Are my products/services conducive to visually-driven channels?

Questions to ask yourself to align your choice of platform with your industry.


Which channels are responsible for the most conversions?

Questions to ask yourself to determine the right platform.


helpful step involves looking at your competition

If some channels aren’t performing well for several of your competitors, these may be networks you should avoid investing resources in.


Questions to ask yourself to determine your Social Media Goals.

Conversions/revenue or leads


Pinterest

Vertical images that pertain to female audiences in the fields related to fashion, beauty, food, lifestyle or travel.


Twitter

News link related to your brand or industry


LinkedIn

Company news, professional resources, and articles, and job postings.


YouTube

High-quality, long-form video


Tools to assist with Social Media Marketing

Post Scheduling


What is Content Creation?

includes providing informative information


Creating a cohesive feed.

Understanding your Brands branding position, look and feel of the brand and what they are looking to emulate


Emotion for Content Marketing

Empathy


Facebook Post Scheduling App

Preview App


Shareability of content

Usefulness of content


Characteristics of customer behavior

How consumers’ environment (friends, family, media, etc.) influences their behavior.


Community Advocates

Podcast Listener


Negative Customer Review Impact

49% will tell friends not to use the business


What type of content do they interact with the most?

Questions to ask yourself to determine your WHO is target customers


Are my products/services conducive to visually-driven channels?

Questions to ask yourself to align your choice of platform with your industry.


Which channels are responsible for the most conversions?

Questions to ask yourself to determine the right platform.


helpful step involves looking at your competition

If some channels aren’t performing well for several of your competitors, these may be networks you should avoid investing resources in.


Questions to ask yourself to determine your Social Media Goals.

Conversions/revenue or leads


Pinterest

Vertical images that pertain to female audiences in the fields related to fashion, beauty, food, lifestyle or travel.


Twitter

News link related to your brand or industry


LinkedIn

Company news, professional resources, and articles, and job postings.


YouTube

High-quality, long-form video


Tools to assist with Social Media Marketing

Post Scheduling


What is Content Creation?

includes providing informative information


Creating a cohesive feed.

Understanding your Brands branding position, look and feel of the brand and what they are looking to emulate


Emotion for Content Marketing

Empathy


Facebook Post Scheduling App

Preview App


Shareabilityof content

Usefulness of content


Characteristics of customer behavior

How consumers’ environment (friends, family, media, etc.) influences their behavior.


Community Advocates

Podcast Listener


Negative Customer Review Impact

49% will tell friends not to use the business


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