Cost Per Click, Social Media Platforms
The key terms of this Marketing chapter include Social media, Facebook, Video, Cannels, Cost Per Click, Cost Per Engagement, Cost Per Impression, Customer.
Snapchat
Teasers and exclusive content
Facebook Best Practise
Don’t Just Post Links, Respond to People.
The number of people watching videos on Facebook everyday
500 Mill
Facebook= Number of Videos on social media generate this much more shares as compared to text and images combined.
12
Facebook= The percentage of Marketing professionals globally have named video as the content type with the BEST ROI.
51%
Facebook = The number of mobile video viewers share videos with others.
92%
Buyer Persona Based Principles
Channels: What social channels does your buyer persona use most?
Your buyer personas need to be based on real-world data, not gut instinct, state one of the detail characteristic
Challenges
Types of Content Marketing
Blogging
Consideration to do for your Campaign targetting
Demographic
Instagram Pros:
Most popular
Easy to reach new and target customer via hashtags, follower list, direct message, and tagging opportunities.
Instagram Cons
Organic reach is generally limited and associated to lower age groups in Singapore.
As of early 2020, the current amount of people globally using social media actively.
49%
Average Daily Time Singaporeans spend using the internet through their electronic devices.
6.48 Hours
Residents in Singapore with access to the Internet.
5.3 Million
Penetration rates for the largest social media platforms – YouTube, WhatsApp and Facebook – used in Singapore.
80%
Instagram Best Practice
Keep it real
What is Cost Per Click
Average cost per click is the average an advertiser spends for every ad click.
What is Cost Per Impression
Cost per impression (CPM) is the measured of cost that one will pay when their ad is shown per one thousand impressions.
What is Cost Per Engagement
Cost Per Engagement = Amount Spent ÷ Engagements
Snapchat
Teasers and exclusive content
Facebook Best Practise
Don’t Just Post Links, Respond to People.
The number of people watching videos on Facebook everyday
500 Mill
Facebook= Number of Videos on social media generate this much more shares as compared to text and images combined.
12
Facebook= The percentage of Marketing professionals globally have named video as the content type with the BEST ROI.
51%
Facebook = The number of mobile video viewers share videos with others.
92%
Buyer Persona Based Principles
Channels: What social channels does your buyer persona use most?
Your buyer personas need to be based on real-world data, not gut instinct, state one of the detail characteristic
Challenges
Types of Content Marketing
Blogging
Consideration to do for your Campaign targetting
Demographic
Instagram Pros:
Most popular
Easy to reach new and target customer via hashtags, follower list, direct message, and tagging opportunities.
Instagram Cons
Organic reach is generally limited and associated to lower age groups in Singapore.
As of early 2020, the current amount of people globally using social media actively.
49%
Average Daily Time Singaporeans spend using the internet through their electronic devices.
6.48 Hours
Residents in Singapore with access to the Internet.
5.3 Million
Penetration rates for the largest social media platforms – YouTube, WhatsApp and Facebook – used in Singapore.
80%
Instagram Best Practice
Keep it real
What is Cost Per Click
Average cost per click is the average an advertiser spends for every ad click.
What is Cost Per Impression
Cost per impression (CPM) is the measured of cost that one will pay when their ad is shown per one thousand impressions.
What is Cost Per Engagement
Cost Per Engagement = Amount Spent ÷ Engagements