Social Media & Cost Per Click – Marketing

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Cost Per Click, Social Media Platforms

The key terms of this Marketing chapter include Social media, Facebook, Video, Cannels, Cost Per Click, Cost Per Engagement, Cost Per Impression, Customer.


Snapchat

Teasers and exclusive content


Facebook Best Practise

Don’t Just Post Links, Respond to People.


The number of people watching videos on Facebook everyday

500 Mill


Facebook= Number of Videos on social media generate this much more shares as compared to text and images combined.

12


Facebook= The percentage of Marketing professionals globally have named video as the content type with the BEST ROI.

51%


Facebook = The number of mobile video viewers share videos with others.

92%


Buyer Persona Based Principles

Channels: What social channels does your buyer persona use most?


Your buyer personas need to be based on real-world data, not gut instinct, state one of the detail characteristic

Challenges


Types of Content Marketing

Blogging


Consideration to do for your Campaign targetting

Demographic


Instagram Pros:
Most popular

Easy to reach new and target customer via hashtags, follower list, direct message, and tagging opportunities.


Instagram Cons

Organic reach is generally limited and associated to lower age groups in Singapore.


As of early 2020, the current amount of people globally using social media actively.

49%


Average Daily Time Singaporeans spend using the internet through their electronic devices.

6.48 Hours


Residents in Singapore with access to the Internet.

5.3 Million


Penetration rates for the largest social media platforms – YouTube, WhatsApp and Facebook – used in Singapore.

80%


Instagram Best Practice

Keep it real


What is Cost Per Click

Average cost per click is the average an advertiser spends for every ad click.


What is Cost Per Impression

Cost per impression (CPM) is the measured of cost that one will pay when their ad is shown per one thousand impressions.


What is Cost Per Engagement

Cost Per Engagement = Amount Spent ÷ Engagements


Snapchat

Teasers and exclusive content


Facebook Best Practise

Don’t Just Post Links, Respond to People.


The number of people watching videos on Facebook everyday

500 Mill


Facebook= Number of Videos on social media generate this much more shares as compared to text and images combined.

12


Facebook= The percentage of Marketing professionals globally have named video as the content type with the BEST ROI.

51%


Facebook = The number of mobile video viewers share videos with others.

92%


Buyer Persona Based Principles

Channels: What social channels does your buyer persona use most?


Your buyer personas need to be based on real-world data, not gut instinct, state one of the detail characteristic

Challenges


Types of Content Marketing

Blogging


Consideration to do for your Campaign targetting

Demographic


Instagram Pros:
Most popular

Easy to reach new and target customer via hashtags, follower list, direct message, and tagging opportunities.


Instagram Cons

Organic reach is generally limited and associated to lower age groups in Singapore.


As of early 2020, the current amount of people globally using social media actively.

49%


Average Daily Time Singaporeans spend using the internet through their electronic devices.

6.48 Hours


Residents in Singapore with access to the Internet.

5.3 Million


Penetration rates for the largest social media platforms – YouTube, WhatsApp and Facebook – used in Singapore.

80%


Instagram Best Practice

Keep it real


What is Cost Per Click

Average cost per click is the average an advertiser spends for every ad click.


What is Cost Per Impression

Cost per impression (CPM) is the measured of cost that one will pay when their ad is shown per one thousand impressions.


What is Cost Per Engagement

Cost Per Engagement = Amount Spent ÷ Engagements


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