Recall Product Search – Psychology
The key terms of the Psychology test include, Recall, Arguments, Product, Information, Search.
Ryan has just started a new semester in college. He attends his first lecture on statistics. Halfway through the lecture, Ryan’s disinterest in the subject prompts him to make up his mind that statistics will be boring for the rest of the semester. In this scenario, Ryan has made the _____ form of assessment.
deterministic safety decision
peripheral referencing
body feedback
thin-slice judgment
probabilistic analysis
Jenny, a frequent jogger, sees a television ad for sports shoes that features a famous marathon runner. Viewing the ad makes her think “This must be a good product if he is endorsing it because he has won many marathons.” In this scenario, Jenny is:
being a persuasive ad viewer and a critical judge of the product.
using memorable sources that help encode associations about the product.
using credible sources to make an inference about the product.
being attracted by having her attention levels raised.
focusing on the central arguments in her persuasion.
Sarah, a fitness enthusiast, watches a TV advertisement for the latest type of fitness equipment. She is impressed by the product and thinks that she needs to buy the equipment as soon as possible. In this case, Sarah’s thoughts are examples of _____.
subjective norms
normative factors
strong arguments
source derogations
support arguments
Which of the following is an internal search that involves retrieving information from autobiographical memory in the form of specific images and the effect associated with them?
Recall through retailer search
Recall through experiential search
Recall of experiences
Recall of inhibitions
Recall through independent search
Bill suffers from athlete’s foot but is skeptical of getting himself treated. After watching an advertisement for a particular athlete’s foot treatment that depicts a famous professional footballer being successfully treated, Bill changes his mind and decides that this treatment will be effective. This is an example of simple beliefs based on:
explanation from affective deliberation.
the truth effect elaboration.
explanations from an endorsement.
associative messages of a brand.
body feedback elaboration.
When Eric runs out of toothpaste, he buys Shonder toothpaste. If that brand is not available, Eric purchases Smoshable toothpaste even though the store has other brands of toothpastes that are inexpensive and of good quality. In this scenario, Shonder toothpaste:
is recalled through external search.
has preference dispersion.
is part of the evoked set.
has no retrieval cues.
is bought without problem recognition.
Cathy and Don are soon to be parents. Lately, they have been interested in childcare products. In this scenario, Cathy and Don’s behavior is an example of _____.
ongoing search
online processing
preattentive processing
quick response
situational involvement
Jonathan has always been interested in computers. He consistently reads computer magazines, attends various seminars on computer technology, and follows developments in the field through the Internet. In this scenario, Jonathan is engaged in _____.
diagnostic information.
preattentive processing
ongoing search
problem recognition
internal search
Ron wants to buy furniture for his living room. He does not know much about couches, but he knows that the expensive ones are better than the cheaper ones. In this case, the price of couches can be categorized as _____.
diagnostic information
vivid information
a peripheral cue
a goal-related cue
an affect-based cue
Brad often watches advertisements for acne removal creams. When he listens to claims that the product makes the users’ skin clearer in a few hours, he wonders, “No one’s skin can become clear within hours. The product will not work.” Brad’s thoughts are examples of _____.
support arguments
reasoning by analogy
counterarguments
one-sided messages
credibility
credibility
Which of the following statements is true of concrete emotional appeals?
They are less specific and generalized in nature.
They involve emotions such as a feeling of hope.
They are effective in stimulating short-term behavioral intentions.
They are emotions that are felt when unimportant events occur.
They cannot be linked to a specific experience or emotion.
Carlon International, a leading manufacturer of orthotic aids, launched an ad that contained claims that 9 out of 10 orthopedicians recommended the Carlon brand of orthotic aids for a speedy recovery. In this scenario, Carlon International is using _____ to influence consumers’ attitudes?
simple inferences
self-referencing
body judgments
many message arguments
persuasiveness of arguments
Jeremiah watched an advertisement for a breakfast cereal on TV. The advertisement was endorsed by a famous actor. After a few weeks, he could not remember the actor who was featured in the ad, but he could remember the message of the ad. This is an example of _____.
attitude confidence
symbolic motivation
emotional contagion
the endowment effect
the sleeper effect
Brenda is an interior designer. Before buying products for interior furnishing, she gathers information about the products manufactured by a company and then moves on to the next company’s products. In this scenario, Brenda is:
searching by brand.
influenced by product placement.
subjected to subliminal perception.
engaged in preattentive processing.
involved in selective perception.
Relani.com is a new Internet search engine. The site focuses on displaying the most popular, frequently accessed sites worldwide first in any search, encouraging users to explore the most optimal options. In this case, Relani.com avoids:
attribute determinance.
peripheral-route processing.
central-route processing.
problem recognition.
Ryan has just started a new semester in college. He attends his first lecture on statistics. Halfway through the lecture, Ryan’s disinterest in the subject prompts him to make up his mind that statistics will be boring for the rest of the semester. In this scenario, Ryan has made the _____ form of assessment.
deterministic safety decision
peripheral referencing
body feedback
thin-slice judgment
probabilistic analysis
Jenny, a frequent jogger, sees a television ad for sports shoes that features a famous marathon runner. Viewing the ad makes her think “This must be a good product if he is endorsing it because he has won many marathons.” In this scenario, Jenny is:
being a persuasive ad viewer and a critical judge of the product.
using memorable sources that help encode associations about the product.
using credible sources to make an inference about the product.
being attracted by having her attention levels raised.
focusing on the central arguments in her persuasion.
Sarah, a fitness enthusiast, watches a TV advertisement for the latest type of fitness equipment. She is impressed by the product and thinks that she needs to buy the equipment as soon as possible. In this case, Sarah’s thoughts are examples of _____.
subjective norms
normative factors
strong arguments
source derogations
support arguments
Which of the following is an internal search that involves retrieving information from autobiographical memory in the form of specific images and the effect associated with them?
Recall through retailer search
Recall through experiential search
Recall of experiences
Recall of inhibitions
Recall through independent search
Bill suffers from athlete’s foot but is skeptical of getting himself treated. After watching an advertisement for a particular athlete’s foot treatment that depicts a famous professional footballer being successfully treated, Bill changes his mind and decides that this treatment will be effective. This is an example of simple beliefs based on:
explanation from affective deliberation.
the truth effect elaboration.
explanations from an endorsement.
associative messages of a brand.
body feedback elaboration.