# Paired Sample T-Test – Marketing Research Quiz 9

### Paired Sample T-Test – Marketing Research Quiz 9

The key terms of Marketing Research include Test Sample, Paired Sample T-Test.

What is the BEST statistic test for the research question below?

Do people on average spend 10 hours a week watching television?

Chi-Squared Test

One-sample T-Test – correct

T-Test for Independent Samples

Paired Sample T-Test

ANOVA

Correlation

Regression

The opposite of the null hypothesis is called the ______ hypothesis.

Alternative – correct

Second

Primary

Testing

Selection of the appropriate statistical test to use in a research study depends on:

The number of variables

The measurement scale used

All of the above – correct

What is the BEST statistic test for the research question below?

Do Apple vs PC owners differ in terms of their attitude towards technology?

Chi-Squared Test

One-Sample T-Test

T-Test for Independent Sample – correct

Paired Sample T-Test

ANOVA

Correlation

Regression

When the on-time performance of airlines is used to predict the number of customer complaints, on-time performance is the ______ variable and the number of customer complaints is the ______ variable.

Independent; dependent – correct

Independent; independent

Dependent; independent

Dependent; dependent

Which test should be used when comparing the means of three groups to see if they are significantly different from one another?

Paired sample t-test

#### ANOVA test – correct

Independent sample t-test

Chi-square test

What is the BEST statistic test for the research question below?

Is there a relationship between years of education and income?

Anova

One-sample t-test

T-test for independent samples

Chi-squared test

Regression

Correlation – correct

Selection of the appropriate statistical test to use in a research study depends on:

The number of variables

The measurement scale used

All of the above – correct

What is the BEST statistic test for the research question below?

We sent a survey to a sample of prospective customers.  Each respondent saw the first ad and then rated the favorability of the product. Then each respondent saw a second ad and then rated the favorability of the product. We want to know if the ads were equally favorable.

Chi-Squared Test

One-Sample T-Test

T-Test for Independent Sample

Paired Sample T-Test – correct

ANOVA

Correlation

Regression

True – correct

False

The opposite of the null hypothesis is called the ______ hypothesis.

Alternative – correct

Second

Primary

Testing

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