Paired Sample T-Test – Marketing Research Quiz 9
The key terms of Marketing Research include Test Sample, Paired Sample T-Test.
What is the BEST statistic test for the research question below?
Do people on average spend 10 hours a week watching television?
Chi-Squared Test
One-sample T-Test – correct
T-Test for Independent Samples
Paired Sample T-Test
ANOVA
Correlation
Regression
The opposite of the null hypothesis is called the ______ hypothesis.
Alternative – correct
Second
Primary
Testing
Selection of the appropriate statistical test to use in a research study depends on:
The type of question asked
The number of variables
The measurement scale used
All of the above – correct
What is the BEST statistic test for the research question below?
Do Apple vs PC owners differ in terms of their attitude towards technology?
Chi-Squared Test
One-Sample T-Test
T-Test for Independent Sample – correct
Paired Sample T-Test
ANOVA
Correlation
Regression
When the on-time performance of airlines is used to predict the number of customer complaints, on-time performance is the ______ variable and the number of customer complaints is the ______ variable.
Independent; dependent – correct
Independent; independent
Dependent; independent
Dependent; dependent
Which test should be used when comparing the means of three groups to see if they are significantly different from one another?
Paired sample t-test
ANOVA test – correct
Independent sample t-test
What is the BEST statistic test for the research question below?
Is there a relationship between years of education and income?
Anova
One-sample t-test
T-test for independent samples
Chi-squared test
Regression
Correlation – correct
Selection of the appropriate statistical test to use in a research study depends on:
The type of question asked
The number of variables
The measurement scale used
All of the above – correct
What is the BEST statistic test for the research question below?
We sent a survey to a sample of prospective customers. Each respondent saw the first ad and then rated the favorability of the product. Then each respondent saw a second ad and then rated the favorability of the product. We want to know if the ads were equally favorable.
Chi-Squared Test
One-Sample T-Test
T-Test for Independent Sample
Paired Sample T-Test – correct
ANOVA
Correlation
Regression
Choose true for this answer
True – correct
False
The opposite of the null hypothesis is called the ______ hypothesis.
Alternative – correct
Second
Primary
Testing