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Marketing Planning – Principles of Management Hw

The key terms in this Business Management course include Marketing Planning.


Which of the following best describes management?

the method of executing, responding, and delivering results in a fast and timely manner

the process of working with people and resources to accomplish organizational goals

the technique of keeping costs low enough so the company can realize profits and price its products at levels that are attractive to consumers

the introduction of new goods and services

the method of creating goodwill through social relationships


_________ are key management functions.

Planning, organizing, leading, and controlling

Marketing, finance, accounting, and production

Planning, operations, labor, and contracting

Hiring, training, appraising, and firing

Marketing, management, finance, and accounting


Marketing Planning – Principles of Management Hw


The four levels of managers found in large organizations are

international, national, regional, and local.

marketing, accounting, human resource, and finance.

technical, functional, departmental, and organizational.

planning, coordinating, controlling, and executing.

top-level, middle-level, frontline, and team leader.


Which of the following represent skills that are crucial to managers?

selling and public relations, conceptual and decision, and professional

technical, interpersonal and communication, and conceptual and decision

professional, technical, and selling and public relations

conceptual and decision, professional, and technical

professional, technical, and conceptual and decision


_____ is the set of skills composed of understanding oneself, managing oneself, and dealing effectively with others.

Self-reliance

Social capital

Emotional intelligence

Career management

Social management


Which of the following statements is true of globalization?

It fails to involve smaller firms.

It encourages the maintenance of the status quo.

It does not create threats to anybody.

It does not allow employees to provide services although most economies have become very efficient at producing physical goods.

It represents that a company’s talent can come from anywhere.


Which of the following best describes management?

the method of executing, responding, and delivering results in a fast and timely manner

the process of working with people and resources to accomplish organizational goals

the technique of keeping costs low enough so the company can realize profits and price its products at levels that are attractive to consumers

the introduction of new goods and services

the method of creating goodwill through social relationships


_________ are key management functions.

Planning, organizing, leading, and controlling

Marketing, finance, accounting, and production

Planning, operations, labor, and contracting

Hiring, training, appraising, and firing

Marketing, management, finance, and accounting


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